The USPS® is raising rates in 2012. What does it mean for your business?

Posted on Dec 06 2011 by

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS® has announced that it will raise shipping rates by approximately 4.6%, effective January 22nd, 2012. The increase comes […]

Peak Week sees Email and Online channel growth

Posted on Dec 05 2011 by

With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success across online traffic and email transactional activity for Thanksgiving Day, Black Friday and Cyber Monday.

Integrating email and display advertising: An Email Insider Summit Preview

Posted on Dec 02 2011 by

While marketers have historically used similar creative or targeting methodologies with email and display ad campaigns, few have truly integrated the two efforts in a seamless process.

Retail traffic on Cyber Monday up 24%

Posted on Nov 30 2011 by

On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over last year with an increase of 14%.

Last minute tips for spreading the cheer with email this year

Posted on Nov 30 2011 by

As the push for last minute sales drove volumes higher, email volume surged 34 percent from Dec 21 to Dec 31 last year. Looking at trends for 2011 thus far, Experian CheetahMail is predicting this increase to be even higher. As featured in a new white paper: The Happy Holiday Inbox: Last minute tips for […]

Email marketers started the Cyber Monday celebration early

Posted on Nov 28 2011 by

Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.

Retail traffic on Black Friday up 2%

Posted on Nov 26 2011 by

Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total visits dipped slightly (-1%) on Black Friday compared Thanksgiving Day 2011. Early Black Friday sales resulted in a shift of online traffic, which climbed prior to the Thanksgiving holiday, however, continued heavy promotional activity helped to drive significant online traffic on both Thanksgiving and Black Friday. While Black Friday has been the top day for online retail traffic over the past two years, warm weather and early store openings encouraged shoppers to go online sooner this season.

It’s the most wonderful time of the year

Posted on Nov 23 2011 by

The busy season is upon us! With more people shopping online for the holidays than ever before, it’s time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online retailers are going to need to meet the shipping demands of their customers if they want to thrive this holiday season.

Shoppers know the Thanksgiving weekend means deals and discounts

Posted on Nov 23 2011 by

Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?

Deeper email discounts are being offered more frequently this holiday season

Posted on Nov 23 2011 by

Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.