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Delivering during the holidays – the new rules...

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via...

Read More Delivering during the holidays – the new rules
Delivering during the holidays – the new rules...

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations....

Read More Delivering during the holidays – the new rules
Factor in the facts: know your email key performance i...

How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business p...

Read More Factor in the facts: know your email key performance indicators (KPIs)
Innovate to multi-channel marketing and beyond...

As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and...

Read More Innovate to multi-channel marketing and beyond
Top ten email marketing A/B testing rules...

Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success....

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Are you better off? More Americans saying, “Yes”...

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has c...

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Point of sale email acquisition best practices...

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased...

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Experian CheetahMail releases Q2 2012 Benchmark Study...

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with e...

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Political conventions place spotlight on Tampa and Cha...

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the...

Read More Political conventions place spotlight on Tampa and Charlotte