What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

Traditional direct marketing needs a fresh face

Aug 02 2012 by
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage of incorporating online behavior into targeting efforts.

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Lifestyles of Team USA fans vary by sport

Aug 01 2012 by
The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track & field close behind with 58% of visitors being male. Using Experian’s Mosaic USA lifestyle segmentation...

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Track ahead of the competition – who will make it

Jul 31 2012 by
Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about what sports are winning the online medals in attracting fans to their respective websites. So, we...

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2012 Digital Summit: Inside the mind of the customer obsessed

Jul 31 2012 by
One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and behaviors.

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Forrester analyst imparts wisdom at 2012 Digital Summit

Jul 30 2012 by
Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.

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Highlights from Experian Marketing Services’ Digital Summit (day 1)

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they...

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Customer obsession is key to retail marketing ROI

Jul 27 2012 by
Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.

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Back-to-school is big business for marketers

Jul 26 2012 by
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.

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