Spread the Cheer Through Friends-and-Family Emails This Year

Posted on Nov 23 2010 by

The winter holidays are all about friends, family and spreading the cheer. For email marketers, this timely connotation translates into opportunity for deeper customer engagement, increased response and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. According to Experian Marketing Services’ new white paper, Spreading the word through friends-and-family […]

Fifteen TV Shows We Can All Agree On

Posted on Nov 23 2010 by

Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night’s episode of “The Bachelorette” with friends across all ends of the political spectrum.

Facebook.com generates nearly 1 in 4 page views in the US

Posted on Nov 19 2010 by

In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week. The amount of content consumption taking place on […]

Everyone Loves a Freebie – Have You Used These FREE Online Address Verification Tools?

Posted on Nov 19 2010 by

Here at Experian QAS we sometimes get inquiries from people looking to verify just a few addresses. Lucky for you, there are a few free tools out there to help you verify a handful of addresses.

Deliverability tips for the holiday season

Posted on Nov 18 2010 by

TV Losing Ground To Video Games Among Young Adults

Posted on Nov 16 2010 by

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.

Facebook ‘Messages’ Requires Marketers To Integrate Social

Posted on Nov 16 2010 by

Perhaps I’ve now seen all of the Toy Story movies too many times with my kids, because the line from the theme song really sticks out with Facebook Messages; “Some other folks might be a little bit smarter than I am, bigger and stronger too, maybe. But none of them will ever love you the […]

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

U.S. Holiday Shoppers Are Shopping In-Store Earlier, Too (But In Less Numbers)

Posted on Nov 09 2010 by

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier – on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past two and a half years.

Age Matters: Lifecycle Campaigns Bring Relevancy To A Higher Level

Posted on Nov 08 2010 by

One example of lifecycle messaging done right is a recently launched campaign from Healthy Pet Magazine. HealthyPet emails with personalized content had click rates three times higher than publishing industry benchmarks.