Email marketers started the Cyber Monday celebration early

Posted on Nov 28 2011 by

Cyber Monday is here!  Are you tired of hearing about it yet?  Well here is a new fun fact that indicates just how big of a deal this last Monday of the month truly is.

Retail traffic on Black Friday up 2%

Posted on Nov 26 2011 by

Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total visits dipped slightly (-1%) on Black Friday compared Thanksgiving Day 2011. Early Black Friday sales resulted in a shift of online traffic, which climbed prior to the Thanksgiving holiday, however, continued heavy promotional activity helped to drive significant online traffic on both Thanksgiving and Black Friday. While Black Friday has been the top day for online retail traffic over the past two years, warm weather and early store openings encouraged shoppers to go online sooner this season.

It’s the most wonderful time of the year

Posted on Nov 23 2011 by

The busy season is upon us! With more people shopping online for the holidays than ever before, it’s time for e-commerce retailers to start ramping up their data quality efforts to make sure their direct mail, and at this time of year more importantly, packages arrive on time. Online retailers are going to need to meet the shipping demands of their customers if they want to thrive this holiday season.

Shoppers know the Thanksgiving weekend means deals and discounts

Posted on Nov 23 2011 by

Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and discounts. What search trends have we been seeing this year?

Deeper email discounts are being offered more frequently this holiday season

Posted on Nov 23 2011 by

Through week 7 of this holiday season, the percentage of campaigns offering 10% and 20% have decreased, while those offering 30% and 50% off are on the rise in comparison to 2010, according to the latest analysis by Experian CheetahMail.

Get the most from high transaction days this holiday season

Posted on Nov 22 2011 by

Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing season.

Procrastinators gobble up Thanksgiving recipes

Posted on Nov 22 2011 by

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute before planning their feast.

Black Friday anticipation builds

Posted on Nov 18 2011 by

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based up…

More holiday email marketing cheer: tips to apply today

Posted on Nov 18 2011 by

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time.

Creating a contact data quality strategy that works

Posted on Nov 11 2011 by

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.