Reduce process friction to improve holiday marketing campaigns

Posted on Dec 14 2011 by

Incorporating a few simple activities can improve the shopping experience while reducing friction. Investments have been made in all channels to reach a target audience; finishing strong in the last mile will provide substantial returns on your marketing campaign investments.

Video in Email – Why, When and How?

Posted on Dec 13 2011 by

It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic?

Retailers hoping to track holiday shopping footsteps forced to take a step back

Posted on Dec 08 2011 by

Retail establishments are seeking new ways to track their guests’ movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within a retail complex.

Job Search Websites Visits Eclipse Unemployment Websites

Posted on Dec 08 2011 by

The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year over year while visits to job search websites are up 9% during the same time period.

Tips for shipping holiday packages and cards

Posted on Dec 08 2011 by

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both ‘to’ and ‘from’ information on packages […]

Sending email coupons this holiday season? Consumers look later in the week

Posted on Dec 07 2011 by

The likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become accessible at 8 a.m. on Wednesday, according to a recent study by RevTrax, a partner of Experian CheetahMail that offers couponing features in CheetahMail client email programs.

RightTube LeftTube: The Political Leanings of TV Viewers

Posted on Dec 07 2011 by

With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians from the left, right and the center of the political spectrum.

3 digital marketing tips for the New Year

Posted on Dec 07 2011 by

Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising spend.

Layaway on Online Users’ Holiday Wishlist

Posted on Dec 06 2011 by

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers.

The USPS® is raising rates in 2012. What does it mean for your business?

Posted on Dec 06 2011 by

Address validation has been the focus of direct marketers for quite some time. But as the cost of shipping continues to increase, the quality of address data becomes significant to businesses looking to reduce costs. The USPS® has announced that it will raise shipping rates by approximately 4.6%, effective January 22nd, 2012. The increase comes […]