What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

Google share of searches at 66 percent in July 2012

Aug 13 2012 by
Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving...

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The challenge of linking digital data: email, mobile, social and

Aug 10 2012 by
Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work.

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Must-know stats to connect with Dana in multiple channels

Aug 10 2012 by
Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her.

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Sky-high Olympics television ratings provide lift to airline advertisers

Aug 09 2012 by
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?

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Job sites see 18% growth online in July 2012

Aug 08 2012 by
Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites...

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Finding Creditworthy Customers

Aug 07 2012 by
In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView, we can look at the online behaviors of those with the highest credit worthiness and very...

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Marketers, meet Dana – she’s your best customer

Aug 06 2012 by
Dana’s not just a data-point, she’s an individual who wants to be treated special by having us respect her preferences and her interests.

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Family Travelers Seek out Deals and Packages

Aug 06 2012 by
Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value...

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