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Factor in the facts: know your email key performance i...

How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business p...

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Innovate to multi-channel marketing and beyond...

As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and...

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Top ten email marketing A/B testing rules...

Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success....

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Are you better off? More Americans saying, “Yes”...

We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has c...

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Point of sale email acquisition best practices...

Email marketers who take the proper steps to overcome point of sale email acquisition hurdles and to identify and tackle inactivity early on will reap the rewards of better deliverability, stronger reputation, subscriber loyalty and increased...

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Experian CheetahMail releases Q2 2012 Benchmark Study...

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with e...

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Political conventions place spotlight on Tampa and Cha...

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the...

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Marketable U.S. Olympians that will stand the test of ...

Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to...

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3 key insights to building and enhancing your mobile m...

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile...

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