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Experian CheetahMail releases Q2 2012 Benchmark Study...

Experian CheetahMail’ Q2 2012 Benchmark study shows email volume still increasing and social media more effective with e...

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Political conventions place spotlight on Tampa and Cha...

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the...

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Marketable U.S. Olympians that will stand the test of ...

Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to...

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3 key insights to building and enhancing your mobile m...

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile...

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Top TV shows for reaching key voters...

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter...

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An important step toward cross-channel marketing optim...

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate...

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Getting ready for Halloween email promotion...

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over...

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DMARC – what is it and should you care?...

DMARC – what is it and should you c...

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Get the word out: copywriting tips for email and mobil...

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar...

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