Everyone Loves a Freebie – Have You Used These FREE Online Address Verification Tools?

Posted on Nov 19 2010 by

Here at Experian QAS we sometimes get inquiries from people looking to verify just a few addresses. Lucky for you, there are a few free tools out there to help you verify a handful of addresses.

Deliverability tips for the holiday season

Posted on Nov 18 2010 by

TV Losing Ground To Video Games Among Young Adults

Posted on Nov 16 2010 by

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past year.

Facebook ‘Messages’ Requires Marketers To Integrate Social

Posted on Nov 16 2010 by

Perhaps I’ve now seen all of the Toy Story movies too many times with my kids, because the line from the theme song really sticks out with Facebook Messages; “Some other folks might be a little bit smarter than I am, bigger and stronger too, maybe. But none of them will ever love you the […]

What Your TV Preferences Say About Your Politics

Posted on Nov 15 2010 by

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two groups?

U.S. Holiday Shoppers Are Shopping In-Store Earlier, Too (But In Less Numbers)

Posted on Nov 09 2010 by

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier – on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past two and a half years.

Age Matters: Lifecycle Campaigns Bring Relevancy To A Higher Level

Posted on Nov 08 2010 by

One example of lifecycle messaging done right is a recently launched campaign from Healthy Pet Magazine. HealthyPet emails with personalized content had click rates three times higher than publishing industry benchmarks.

Online Shopping Starts Well Before Black Friday

Posted on Nov 03 2010 by

This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in between.

Service Still Important, But Coupons Drawing More Shoppers

Posted on Oct 26 2010 by

Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because they know what kind of service they will receive

Saying Hello Right Away and Monthly, But Never In Between

Posted on Oct 20 2010 by

It should come as no surprise that real-time triggered emails outperform bulk welcome messages that operate on some sort of delay. But did you know that monthly welcome mailings actually outperform weekly welcome messages?