Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Facebook Custom Audiences – what does it means for email

Sep 24 2012 by
How email marketers can leverage Facebook Custom Audiences to amplify campaign reach

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Obsessing over Dana

Sep 24 2012 by
By being obsessed with Dana you’ll make her obsessed with you. Create a great customer experience based on everything you know about her.

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Help Santa’s sleigh get to the right house

Sep 21 2012 by
Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality.

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The preparation for holiday sales

Sep 20 2012 by
Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth YoY.

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Delivering during the holidays – the new rules

Sep 17 2012 by
As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations.

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Factor in the facts: know your email key performance indicators

Sep 12 2012 by
How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business performance.

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Innovate to multi-channel marketing and beyond

Sep 10 2012 by
As marketers, it is our duty to help our companies evolve and adapt communications to enable improved customer engagement, purchasing behavior and loyalty.

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Top ten email marketing A/B testing rules

Sep 05 2012 by
Even if you are a novice to email testing, there is a set of standard testing rules that will help make your A/B test a success.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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