Latest Post

Loading...
Customer obsession starts with me, the customer...

I’m Dana. I’m excited to share my experiences with my favorite, customer obsessed brands. I don’t ask much, I just want brands to treat me right...

Read More Customer obsession starts with me, the customer
Top news and media websites for key voter segments...

Stats show that an ever-increasing amount of campaign spend is for online advertising and social media targeting specific audiences with messages....

Read More Top news and media websites for key voter segments
Facebook Custom Audiences – what does it means for ema...

How email marketers can leverage Facebook Custom Audiences to amplify campaign...

Read More Facebook Custom Audiences – what does it means for email marketers?
Obsessing over Dana...

By being obsessed with Dana you’ll make her obsessed with you. Create a great customer experience based on everything you know about her....

Read More Obsessing over Dana
Help Santa’s sleigh get to the right house...

Retailers can keep fulfillment costs low via successful package delivery. They can do this by ensuring accurate consumer information for high data quality....

Read More Help Santa’s sleigh get to the right house
The preparation for holiday sales...

Last year Cyber Monday was the busiest online shopping day. Apparel & Accessories, House & Garden and Toys & Hobbies sites saw the most growth...

Read More The preparation for holiday sales
Delivering during the holidays – the new rules...

As the holiday season approaches and retailers kick promotions into high gear, it’s important to examine campaign strategy, including deliverability. Much has changed since last season. Now, ISPs put heavy weight on engagement to determine a sender’s reputation and inbox placement. While in the past, marketers gained momentum via...

Read More Delivering during the holidays – the new rules
Delivering during the holidays – the new rules...

As holiday campaigns begin to kick into high gear, it’s important that marketers examine their campaign strategy, including deliverability considerations....

Read More Delivering during the holidays – the new rules
Factor in the facts: know your email key performance i...

How to develop actionable KPI’s specific to your program. The end result is a specific set of benchmarks that truly align and measure your business p...

Read More Factor in the facts: know your email key performance indicators (KPIs)