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DMA 2012 – lots of thought leadership on tap...

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown:...

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Identifying online Black Friday shoppers...

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed...

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Top 5 tips from Movable Ink for boosting holiday sales...

Thanksgiving may be just a few short weeks away, but there’s still time left to give your 2012 holiday email marketing campaigns a lift. By tapping into live email technology, you can optimize messages in real-time based on each recipient’s up-to-the-second time, location, device and even social context, making...

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Experian Marketing Services pinpoints rising social ne...

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites....

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Google share of searches at 65% in August 2012...

Google accounted for 65.28% of all U.S. searches conducted in the four weeks ending September 1, 2012. One word search queries increase 15% in August...

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Countdown to the holidays: Hot tips for the holiday ma...

Holiday marketing Q&A with CheetahMail’s Liz Gould. Liz highlights this year’s holiday marketing trends and gives last minute holiday marketing tip...

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Multi-channel marketing survey – share and learn...

Experian Marketing Services is surveying marketers across industries to see where companies fall in terms of multi-channel marketing adoption and...

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iPhone 5 ranked as 8th most popular search in US...

Since the iPhone 5 went on sale last Friday, a look back at the search activity shows that the iPhone 5 announcement on September 12th caused US searches on the term “iPhone 5” to rank as the 8th most popular search query on the Internet that day. Last week,...

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Top 20 most “comfortable” cities...

Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia,...

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