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Posted on Aug 27 2010 by

Welcome Incentives Lure Higher Response

Posted on Aug 25 2010 by

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Posted on Aug 20 2010 by

Seasonal Trends Observed in Use of Rx Sleep Aids

Posted on Aug 18 2010 by

With the current state of the economy and world affairs, it’s easy to understand that many people would have trouble sleeping these days. Interestingly though, the percent of Americans with insomnia held remarkably stable between July 21, 2008 and July 5, 2010. Simmons DataStream finds that during any given week in that timeframe between 5.5% […]

BP Customer Base Falls In Wake of Spill

Posted on Aug 11 2010 by

For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed attempts to stop the oil spill have transformed this unfortunate event into an ecological disaster with political and financial consequences […]

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Posted on Aug 06 2010 by

How The Latest Hotmail Features Will Impact Deliverability

Posted on Aug 05 2010 by

Microsoft has recently announced enhancements to its Windows Live Hotmail, including features that “help busy people with full lives.” The CheetahMail deliverability team has reviewed these new features and offers these thoughts on their potential impact on senders. Some of the new features that should have a positive impact on email deliverability include: Trusted Senders […]

Back-to-School Gives Moms Opportunity to Indulge

Posted on Aug 03 2010 by

Retailers are in the thick of the back-to-school season and trying to make the best of a stubbornly sluggish economy. As such, Experian Simmons is devoting this post to analyzing the seasonal trends in American moms’ tendency to indulge their kids. Since the onset of the recession, the propensity of moms to indulge their children […]

Make a great first impression

Posted on Aug 03 2010 by

Best Practices for Cross-Promoting Sister Brands

Posted on Jul 29 2010 by

As marketers increasingly create niche brands or become consolidated within ‘parent’ companies, it may seem like the ideal opportunity to cross-promote products and services across ‘sister’ brands to reach prospective customers, expand subscriber lists and increase revenue. Unfortunately, sharing subscriber data across brands has the potential to negatively impact reputation, which can adversely influence inbox […]