Loyalty Email Campaigns Outperform, Retain Customers

Posted on Feb 10 2011 by

Loyalty-focused campaigns tend to perform better than standard promotional mailings in terms of customer response and revenue. Compared to bulk campaigns, emails targeted to loyalty program members have 40% higher open rates, 22% higher click rates, and transaction rates and revenue per email that are 29% and 11% higher, respectively.

New Online Modalities: Group Buying

Posted on Feb 09 2011 by

Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know about this phenomenon.

We’ve Got Credit, Yes We Do, We’ve Got Credit…

Posted on Feb 04 2011 by

While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.

Super Bowl, Search and Social

Posted on Feb 04 2011 by

Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.

The Marketing Bowl: Packers vs. Steelers

Posted on Feb 03 2011 by

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.

Measuring Your Marketing Eco-System

Posted on Feb 03 2011 by

Removing one component of your marketing can have disastrous consequences for other parts of your business. It is time that we start thinking about the entirety of the brand and not silo any channel without the appropriate intelligence.

Cheeseheads vs. Terrible Towels – What Makes Packers & Steelers Fans Tick?

Posted on Feb 02 2011 by

An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.

Digital Consumer Optimism: Online Buyers and the Economic Outlook

Posted on Feb 02 2011 by

The economy is up – the economy is down, which one is it?  Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011.  Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010.  A CNN/Money poll of 27 leading economists […]

New University Recruitment Tactics

Posted on Jan 31 2011 by

Traditional university recruiting tactics are just not cutting it. The real challenge is to provide relevant content while encouraging prospective students to submit their contact details. The following list highlights new recruitment tactics that university marketers can use to attract the right candidates for their institution.

Americans Spend 2 Hours, 12 Minutes Per Month on Twitter.com

Posted on Jan 25 2011 by

Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on Twitter.com in November 2010.