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Hot Holiday Trends: Week of October 7th – October 14t...

Experian Marketing Services releases holiday marketing trends for week of October...

Read More Hot Holiday Trends: Week of October 7th – October 14th
A common testing mistake: A/B testing for multiple fac...

Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors....

Read More A common testing mistake: A/B testing for multiple factors
Creative tips and examples of how to utilize animation...

One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation....

Read More Creative tips and examples of how to utilize animation in your email marketing messages
Three programs you can use now to boost holiday sales...

We have outlined three programs taken from our holiday marketing report that marketers can use this holiday...

Read More Three programs you can use now to boost holiday sales
Experian Marketing Services releases first week of 201...

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released...

Read More Experian Marketing Services releases first week of 2012 holiday marketing results
DMA 2012 – lots of thought leadership on tap...

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown:...

Read More DMA 2012 – lots of thought leadership on tap
Identifying online Black Friday shoppers...

As we head into the holiday season, one of the many capabilities Experian Hitwise has is the ability to segment web-users that performed a Black Friday-related search (e.g. ‘Walmart Black Friday,’ ‘Black Friday sales,’ ‘ad for black Friday’) OR visited a Black Friday website (e.g., blackfridayads.com, Bfads.com). We analyzed...

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Top 5 tips from Movable Ink for boosting holiday sales...

Thanksgiving may be just a few short weeks away, but there’s still time left to give your 2012 holiday email marketing campaigns a lift. By tapping into live email technology, you can optimize messages in real-time based on each recipient’s up-to-the-second time, location, device and even social context, making...

Read More Top 5 tips from Movable Ink for boosting holiday sales with live email
Experian Marketing Services pinpoints rising social ne...

An Experian Marketing Services study shows niche social networks significantly increased market share of all visits to social sites....

Read More Experian Marketing Services pinpoints rising social network sites