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New fall line-up: which TV show viewers are multitaski...

What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these...

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Hot holiday trends: week of October 14th – October 21...

Experian Marketing Services releases holiday marketing trends for week of October 14th...

Read More Hot holiday trends: week of October 14th – October 21st
Second presidential debate spawns new Internet meme...

The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% inc...

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‘Tis the season for email and search marketing...

The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...

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Checking in on value qualifiers – we’re still cheap...

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant...

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Google share of searches at 65% in September 2012...

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing...

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Hot Holiday Trends: Week of October 7th – October 14t...

Experian Marketing Services releases holiday marketing trends for week of October...

Read More Hot Holiday Trends: Week of October 7th – October 14th
A common testing mistake: A/B testing for multiple fac...

Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors....

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Creative tips and examples of how to utilize animation...

One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation....

Read More Creative tips and examples of how to utilize animation in your email marketing messages