Connecting with customers in 2012: Picking the right platforms

Posted on Jan 04 2012 by

In 2012 the core mission of marketing remains the same as last year: to Connect with Customers. But much continues to shift. Media consumption is fragmented, so marketers must chase consumers across multiple channels utilizing campaigns that can be difficult to integrate.

Happy New Year – Now let’s revisit 2011…

Posted on Jan 03 2012 by

We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps to take in order to finish out strong and THEN start the new year off right.

Hotmail gets tough on Graymail

Posted on Dec 22 2011 by

Hotmail has recently been in the news for improving their users’ Inbox experience, enhancing tools and improving their filters. More specifically, Hotmail is trying to combat “Graymail”  or all of the newsletters, offers, social network website emails, and other email communications many sign up for and are no longer relevant to you but keep getting […]

More emails are sent in the morning, yet more consumers respond in the afternoon

Posted on Dec 20 2011 by

Similar to the 2010 holiday season, 78% of holiday email campaigns are being sent between midnight and noon (compared to 77% in 2010).  Is this the best time to send?

Luxury Brand Report Studies New Online Trends

Posted on Dec 15 2011 by

Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices. Some 2011 forecasts indicate that global sales of luxury goods will grow 8% or more this year.

Reduce process friction to improve holiday marketing campaigns

Posted on Dec 14 2011 by

Incorporating a few simple activities can improve the shopping experience while reducing friction. Investments have been made in all channels to reach a target audience; finishing strong in the last mile will provide substantial returns on your marketing campaign investments.

Video in Email – Why, When and How?

Posted on Dec 13 2011 by

It’s not too late to include video in your email campaigns this holiday season. Video in email gives marketers a chance to express their creativity while providing relevant and highly engaging content, but do you know how to optimize, or even execute on, this powerful tactic?

Retailers hoping to track holiday shopping footsteps forced to take a step back

Posted on Dec 08 2011 by

Retail establishments are seeking new ways to track their guests’ movements from store to store. It was recently announced that two US malls – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia, would experiment using customer cell phone signals to monitor their movements within a retail complex.

Job Search Websites Visits Eclipse Unemployment Websites

Posted on Dec 08 2011 by

The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009. Similarly, the market share of visits to state and informational websites about unemployment decreased 18% year over year while visits to job search websites are up 9% during the same time period.

Tips for shipping holiday packages and cards

Posted on Dec 08 2011 by

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages this holiday season. We wanted to share some of those as you prepare for the holiday season. Some shipping basics they included were: Include both ‘to’ and ‘from’ information on packages […]