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Managing email subscriber expectations during the holi...

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Thanksgiving Turkey Dinner Preparations...

New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle...

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candy-consumers-in-america...

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Cyber Monday Forecast 2009...

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Read More Cyber Monday Forecast 2009
Candy Consumption of Kids and Households with Kids...

Trick-or-Treat With Halloween lurking around the corner, candy sales will surely rise. But before you purchase this year’s trick-or-treat supply, first read the report Experian Simmons put together regarding the candy consumption of American adults and children. The report will help you choose the candy to stock up on...

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Adding Value Wherever You Can...

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Read More Adding Value Wherever You Can
How Teenage Girls Spend Their Money...

How Teenage Girls Spend Their Money It’s football season and that means that millions of American teens, especially girls, will be daydreaming—and fretting—about putting together the perfect homecoming look. Experian Simmons examines the purchase behaviors of high school age girls and finds that 15 and 16 year-olds are the...

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Common Traits of the Fantasy Football Fanatic...

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Read More Common Traits of the Fantasy Football Fanatic
An Email Marketers perspective on promoting Twitter...

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Read More An Email Marketers perspective on promoting Twitter