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2010 American Mobile Consumer Report...

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10 questions to ask yourself this privacy day...

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re-email-demographic-forms-too-intrusive...

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OlympicTM Audience Rewards Sports Sponsors...

The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC viewers of the 2008 Summer Olympics. In mid-June 2008, the percent of those who watched the Summer Olympics on NBC who were likely to buy...

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presidents-day-presidents-day-who-knows...

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2010 American Movie-Goer Consumer Report...

With the 82nd Academy Awards® just around the corner and only days before final voting ballots are due back to accounting firm PricewaterhouseCoopers, Experian Simmons is taking a close look at the American movie-going population. In any given month, over 56 million adults (26% of the adult population) make...

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OlympicTM Sponsorship Benefits VISA®...

VISA’s sponsorship of the 2008 Beijing Summer Olympics had a solidly positive impact on the use of VISA debit cards. The use of VISA debit cards among viewers of the 2008 Beijing Summer Olympics broadcast on NBC increased by an average of 32% between July 14 and September 1,...

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Chinese New Year Sees Increase in Money Wires...

Monetary gifts are a common occurrence around the holidays and this holds true during new year celebrations as well. In 2009, the average increase of Asian Americans who sent money in and out of the U.S. in the month following the Chinese New Year was 21%. The 2009 Chinese...

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Multi-Media Engagement Study Findings...

The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and their audiences. This strategic tool provides measures of the cognitive and emotional engagement consumers have with major media properties, which includes broadcast, cable, and syndicated...

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