Why Email Verification Matters

Posted on Sep 21 2010 by

Economic Optimism Drops More Among Employed Adults Than Unemployed

Posted on Sep 15 2010 by

Interestingly, employed Americans now seem to be more jittery about the future of the U.S. economy than the unemployed. Simmons DataStream reveals that on July 19, 2010, only 18.5% of employed Americans were optimistic about the future of the U.S. economy compared with 37.7% of employed adults who were optimistic on August 3, 2009, a relative decline in optimism of 51% in just a year.

Living Together, Getting Fat Together

Posted on Sep 09 2010 by

Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that cannot be obtained by examining the behaviors of individuals alone. Experian Simmons, by employing a methodology by which all eligible individuals ages 6 and older in a single household are surveyed, […]

Everything Email Marketers Need to Know About Gmail’s Priority Inbox

Posted on Sep 09 2010 by

Google recently announced plans to enhance Gmail by introducing a ‘Priority Inbox’ which will soon be rolling out to its estimated 200mm global users. Experian CheetahMail’s deliverability team has received many inquiries about the new interface, what it may mean for our clients, and how it could affect deliverability. From a deliverability perspective, this feature […]

why-transactional-emails-are-worth-your-best-effort

Posted on Sep 08 2010 by

transactional-emails-can-provide-big-returns

Posted on Sep 08 2010 by

Small Business Owners’ Economic Outlook Falling

Posted on Sep 07 2010 by

American consumers have gone through many a tribulation in the past two and a half years. Hopes were pinned on an economic recovery that was going to be spurred by resumed consumption growth. Nonetheless, we seem to be far from it, at least for the time being, which has had a negative impact on the […]

holiday-health-tips-for-your-creative

Posted on Sep 03 2010 by

Women Dieting More, But Need That Seasonal Break

Posted on Sep 02 2010 by

Health and diet marketers take note: Experian Simmons DataStream reports the percentage of American women age 25 to 54 dieting during a typical week rose to 44.8% during the 52-week period ending July 19, 2010, up from the 42.6% observed during the 52-week period ending July 20, 2009. That means that in a single year, […]

Bank of America Steps it up to stop phishing

Posted on Aug 30 2010 by