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Second presidential debate spawns new Internet meme...

The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw a 33% inc...

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‘Tis the season for email and search marketing...

The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...

Read More ‘Tis the season for email and search marketing
Checking in on value qualifiers – we’re still cheap...

Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant...

Read More Checking in on value qualifiers – we’re still cheap
Google share of searches at 65% in September 2012...

Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing...

Read More Google share of searches at 65% in September 2012
Hot Holiday Trends: Week of October 7th – October 14t...

Experian Marketing Services releases holiday marketing trends for week of October...

Read More Hot Holiday Trends: Week of October 7th – October 14th
A common testing mistake: A/B testing for multiple fac...

Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors....

Read More A common testing mistake: A/B testing for multiple factors
Creative tips and examples of how to utilize animation...

One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use of animation....

Read More Creative tips and examples of how to utilize animation in your email marketing messages
Three programs you can use now to boost holiday sales...

We have outlined three programs taken from our holiday marketing report that marketers can use this holiday...

Read More Three programs you can use now to boost holiday sales
Experian Marketing Services releases first week of 201...

With Experian Marketing Services, retailers can now keep their finger on the pulse of digital and online trends this holiday season. Each week, Experian provides its clients a summary of holiday trends spanning consumer insights, email marketing, social media trends and mobile marketing. This week, Experian Marketing Services released...

Read More Experian Marketing Services releases first week of 2012 holiday marketing results