Easter Email Trends or Lack Thereof

Posted on Apr 22 2011 by

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

avoiding-phishes-in-a-sea-of-emails

Posted on Apr 21 2011 by

Targeting Emails to the Hispanic Segment

Posted on Apr 12 2011 by

Impact of New Paywall on NYTimes.com: Pageviews Down Between 11-30%

Posted on Apr 11 2011 by

After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news se…

UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball

Posted on Apr 06 2011 by

Basketball alone doesn’t define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market area.

Final Four Roundball Rankings

Posted on Mar 31 2011 by

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.

Print Coupon Use Strong Despite Increase In Digital Coupons

Posted on Mar 31 2011 by

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five years.

High Income Americans Lead The Charge In Economic Optimism Rise

Posted on Mar 30 2011 by

According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That’s up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost 16%.

Further Bracket Breakdown: The Next Round of Host Cities

Posted on Mar 25 2011 by

Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?