The Welcome Email — Making A Profitable First Impression

Posted on Oct 20 2010 by

Congratulations, a new customer has signed up to receive your emails! Now what? It’s obvious that they want to hear from you — this is the opportune time to make an impression that will leave them wanting more. Welcome emails allow you to engage with your prospective customers when their propensities to open, click and […]

PRC’s Rate Hike Ruling Has Positive Implications for Direct Mailers

Posted on Oct 19 2010 by

Direct mailers can continue to be aggressive with their mailing plans and strategy through Spring 2011. It is likely, however, that there will be a postage increase in May 2011, when the USPS typically submits their rate requests.

Why You Shouldn’t Immediately Remove Hard Bounces

Posted on Oct 18 2010 by

Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to […]

Discount Department Stores Thriving In Recession

Posted on Oct 13 2010 by

Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive prices.

BP Puts Cap On Leaking Customer Base

Posted on Oct 07 2010 by

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe.

What Should Direct Mailers Do with USPS Address Change Service Nixie Records?

Posted on Oct 04 2010 by

Experian Data Management Services has recently tracked client usage of ACS records and has learned that some clients do not understand what to do with them.

four-segments-of-technology-consumers

Posted on Oct 01 2010 by

Americans Less Willing to Pay Extra for Quality

Posted on Sep 28 2010 by

Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality things.

The 5 Layers of Email Address Verification — What Level Are You Using?

Posted on Sep 27 2010 by

Many web and database developers may tell you that email validation exists on your registration form or CRM system, but beware! Not all email checks are alike. For this reason, it’s important to understand the various levels of sophistication that are available to make sure the email addresses you are collecting for your business are valid and […]

2010 Technology Adoption Consumer Report

Posted on Sep 24 2010 by

Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a […]