Loyalty programs need accurate data

Posted on Jun 30 2011 by

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.

About Face(book)?

Posted on Jun 14 2011 by

According to a recent report by Inside Facebook, the number of Facebook accounts in the United States dropped by almost 6 million during the month of May. Weekly tracking data from Experian Simmons suggests the “unexpected” drop in Facebook accounts was predictable based upon the recent downward trend in both the number of monthly visitors to Facebook.com and average visits per month among visitors.

Domestic travel in U.S. heats up during summer

Posted on Jun 13 2011 by

Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.

Pretty pictures engage email subscribers

Posted on Jun 13 2011 by

Boston Proper saves money, increases conversions using Experian Marketing Services solutions.

USPS® offers postage-back guarantee

Posted on Jun 02 2011 by

USPS® Encourages Large Advertisers to Send Direct Mail with Postage-Back Guarantee

Understanding Consumers by Discretionary Spend

Posted on May 31 2011 by

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA Playoffs

Posted on May 27 2011 by

Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.

Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.

Barbeques, Flags and Email: Celebrating Memorial Day the Email Marketing Way

Posted on May 17 2011 by

Emails sent on Memorial Day drive highest holiday transaction rates.

Growth Markets: Why the BRICs Are So Important

Posted on May 06 2011 by

In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.