Three categories of Facebook data to enhance customer insight and user experience

Posted on Mar 01 2012 by

The key to accessing this customer data on Facebook is the request for permission opt-in authorization process of Facebook Connect. This Facebook Connect button can be placed on a Facebook Fan Page, in an application or on a Website, and establishes permission to access some or all of the data that is associated with a Facebook user’s account.

The Oscar goes to . . . the Advertisers

Posted on Feb 24 2012 by

The 84th Academy Awards could draw in the neighborhood of 35 to 40 million television viewers. That’s only one-third of the total viewing audience for the Super Bowl but still a sizeable enough chunk of consumers to attract the likes of Coca-Cola, McDonald’s, and American Express as major brand advertisers. You’d think any event entering […]

Downton Abbey Season 2 Drives Surge in Searches

Posted on Feb 23 2012 by

Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked by a severe case of “Downton” fever. Interest in the program has grown by over 1400% during season two versus last year’s season one airing (defined by volume of searches YoY). Not only are people searching for a higher volume of searches for variations of “Downton”, but they are also seeking out information about a broader variety of “Downton” topics. In fact, the breadth of variants for “Downton” is almost ten times larger than the same time last year.

Four tactics for smarter email segmentation

Posted on Feb 22 2012 by

The 2012 Digital Marketer is almost here. There’s so much good information that we couldn’t wait to share it with you. Here’s a preview of four major ways to approach making the most of the data you have to communicate with customers based on their unique wants and needs…

Super PACs: Colbert Drives Interest in Political Process

Posted on Feb 16 2012 by

“The positive impact of “The Colbert Bump” has been bestowed upon the political process this election cycle. In launching “Americans for a Better Tomorrow, Tomorrow” (May/June 2011), the 501(c)(4) organization “The Colbert Super PAC S.H.H.”(September 2011) and his exploratory committee to become “The President of the United States of South Carolina” (January 2012), Stephen Colbert has created an outstanding growth in online interest in PACs. Search traffic for variations of “Super PAC” directly correlates with major milestones in Mr. Colbert’s efforts.

The top ten most searched for political terms

Posted on Feb 15 2012 by

The top search terms driving traffic to the Lifestyle – Politics category within Experian Hitwise for the four weeks ending February 11, 2012. We captured 21,409 unique search terms.

Where the “Hart” is

Posted on Feb 14 2012 by

What would a Hart surname say about you? Using Experian’s Mosaic® USA Consumer Lifestyle Segmentation solution, we constructed a hypothetical Hart family tree.

“The Forgotten Man” Drives Online Art Frenzy

Posted on Feb 14 2012 by

Art doesn’t often create a stir online, but artist Jon McNaughton’s controversial piece “The Forgotten Man” has done just that. The Rachel Maddow Show used the painting, which depicts President Obama standing on the United States’ Constitution, for a caption contest on the program’s blog. This contest reignited interest in “The Forgotten Man” specifically and McNaughton’s work in general, and caused a spike in visits to McNaughton’s site.

Jason Wu Collection Drives Visitors to

Posted on Feb 13 2012 by

Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009 Inaugural Ball gown for First Lady Michelle Obama. The official look book for was released online on January 10th in anticipation of the in-store and online launch which took place on Sunday, February 5th. Weekly searches for variations of “Jason Wu” shows consumers seeking out information related to the designer corresponding with these key dates.

Enhancing Email Marketing with Display Advertising

Posted on Feb 10 2012 by

Nowadays most consumers have more than one email address – one for personal email and another for promotions, coupons, and newsletters. If your emails land in the latter address, which receives at most a cursory glance from the consumer, how are you going to reach your campaign goal? Display Advertising! Solutions such as Experian’s Audience […]