Service Still Important, But Coupons Drawing More Shoppers

Posted on Oct 26 2010 by

Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because they know what kind of service they will receive

Saying Hello Right Away and Monthly, But Never In Between

Posted on Oct 20 2010 by

It should come as no surprise that real-time triggered emails outperform bulk welcome messages that operate on some sort of delay. But did you know that monthly welcome mailings actually outperform weekly welcome messages?

iPhone Owners Increasingly Inclined to Use Phones to Make In-store Purchases

Posted on Oct 20 2010 by

There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS in the background or its new multi-tasking capabilities that’s contributing to this significant shift in attitudes?

The Welcome Email — Making A Profitable First Impression

Posted on Oct 20 2010 by

Congratulations, a new customer has signed up to receive your emails! Now what? It’s obvious that they want to hear from you — this is the opportune time to make an impression that will leave them wanting more. Welcome emails allow you to engage with your prospective customers when their propensities to open, click and […]

PRC’s Rate Hike Ruling Has Positive Implications for Direct Mailers

Posted on Oct 19 2010 by

Direct mailers can continue to be aggressive with their mailing plans and strategy through Spring 2011. It is likely, however, that there will be a postage increase in May 2011, when the USPS typically submits their rate requests.

Why You Shouldn’t Immediately Remove Hard Bounces

Posted on Oct 18 2010 by

Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to […]

Discount Department Stores Thriving In Recession

Posted on Oct 13 2010 by

Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive prices.

BP Puts Cap On Leaking Customer Base

Posted on Oct 07 2010 by

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe.

What Should Direct Mailers Do with USPS Address Change Service Nixie Records?

Posted on Oct 04 2010 by

Experian Data Management Services has recently tracked client usage of ACS records and has learned that some clients do not understand what to do with them.

four-segments-of-technology-consumers

Posted on Oct 01 2010 by