Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Bill Tancer talks holiday retail deals with Fox Business News

Nov 14 2012 by
Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimism.

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Holiday hot products – tablets top the list and the

Nov 13 2012 by
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the list.

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Five questions to ask to make mobile data work for

Nov 13 2012 by
Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your business.

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Getting ready for Valentine’s Day email promotions

Nov 12 2012 by
While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.

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Hot holiday trends: week of October 28th – November 3rd

Nov 08 2012 by
Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key findings.

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Usable holiday marketing trends for digital marketers

Nov 08 2012 by
Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the results.

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Trending Now – How marketers use technology to quickly respond

Nov 07 2012 by
After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.

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Where are you investing your holiday marketing dollars?

Nov 06 2012 by
Surveyed marketers told us about their holiday marketing plans and what investments they’re making this holiday season.

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What you need to know about Facebook’s new Mobile App

Nov 02 2012 by
Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to advertisers.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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