More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?

Posted on Mar 22 2012 by

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts…

Three key points to consider for an effective response attribution strategy

Posted on Mar 21 2012 by

Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don’t listen to the pundits.

Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments

Posted on Mar 21 2012 by

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.

Boost business with email validation and verification tools

Posted on Mar 20 2012 by

Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of communication. But simply sending emails is not always enough – businesses have to be sure they are targeting their desired audience effectively. If companies send out mass emails, it is probable […]

Who Streams March Madness Online? A Pocket Guide

Posted on Mar 19 2012 by

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do?

March Madness – These Cities Lead in Online Streaming

Posted on Mar 16 2012 by

Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those who stream games online live in every corner of the country, but some locales are more likely to log on for their March Madness fix than others.

Urban lifestyles gain renewed favor by wealthier adults

Posted on Mar 14 2012 by

Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban neighborhoods. This segment represents a subpopulation of aging Baby Boomers looking for the perks that can be found in a city landscape.

Driving customer loyalty with better data management

Posted on Mar 13 2012 by

It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention and engagement. Unfortunately, for many organizations, poor data quality has led to decreased service levels and an inaccurate customer view. According to a recent Experian QAS study, 83% of companies currently […]

Temptation Towns: Where do Apple’s Most Loyal Customers Live?

Posted on Mar 07 2012 by

Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis included the percent of local adults who own at least one of the following: iPhone, Mac computer or iPod.

Four steps multi-channel marketers can use to run an addressable advertising campaign

Posted on Mar 07 2012 by

Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online, television, mobile, tablet or social. This discipline is often referred to as “addressable advertising.”