Walking a fine line with web analytics data
Posted on Jul 06 2009 by Ellen Potapov
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
CAN-SPAM: Just the facts
Posted on Jun 12 2009 by Jordan Lane
“Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren’t so exciting.” – Bill Gates on spam Every so often it is prudent to take a refresher on fundamental [...]
Email reaches coveted demographics
Posted on May 28 2009 by Experian CheetahMail Client Services
The expression “coveted demographic” used to refer to a particular audience segment that most advertisers wish to target. But what about email?
New Email Append Best Practices
Posted on May 12 2009 by Experian CheetahMail Client Services
In the April 22nd issue of Clickz, Stephen Pollard urged marketers to follow established best practices and to reevaluate their ongoing strategy for addresses acquired via email append programs. I agree with many of Pollard’s comments about eAppend. Inherently, eAppend carries more risk than organic email capture methods, such as at point of sale or [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
