Polaroid & Urban Outfitters: An Email to In-Store Photo Odyssey

Posted on Aug 24 2009 by

This past hursday I received an email from Urban Outfitters made me positively giddy with excitement. Much to my delight, the email explained that Urban Outfitters was promoting an exclusive partnership with The Impossible Project, a group dedicated to preserving the legacy of Polaroid film. Best of all, the email explained that the two entities’ [...]

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Watch Your Head!

Posted on Aug 21 2009 by

Email design starts from the top down. If you stop and think about it, it’s a logical statement – that’s how the email loads and is presented to the user. Therefore, what you want the user to see first should be placed at the top of the email to grab their attention and inspire interaction. [...]

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Yahoo adds behavioral attributes to anti spam reputation mix

Posted on Aug 18 2009 by

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Multi brand families stay close knit

Posted on Aug 17 2009 by

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The Tangled Web of Email Segmentation Pt 3

Posted on Aug 14 2009 by

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the-tangled-web-of-email-segmentation-2

Posted on Aug 12 2009 by

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the-tangled-web-of-email-segmentation-pt1

Posted on Aug 07 2009 by

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Diaperscom Double the Help Double the Fun

Posted on Aug 06 2009 by

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Sometimes, Rules Were Meant to Be Broken

Posted on Jul 28 2009 by

Less than 4 days after our Creative Director, Steve Sharp, explained how to design emails to be width-compliant on this very site, something very strange began happening to my email inbox. Every so often I would open my new messages, just minding my own business, when the strangest, most eerie feeling would come over me. [...]

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Let data drive your email design

Posted on Jul 27 2009 by

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