What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Google share of searches at 65% in September 2012

Oct 18 2012 by
Google accounted for 65.26% of all U.S. searches conducted in the four weeks ending September 29, 2012 according to Experian Marketing Services.

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Hot Holiday Trends: Week of October 7th – October

Oct 18 2012 by
Experian Marketing Services releases holiday marketing trends for week of October 7th

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Oct 16 2012 by
Here, we’ll demonstrate one of the more common misuses of A/B testing and introduce a better option when testing with multiple factors.

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Creative tips and examples of how to utilize animation in

Oct 15 2012 by
One of the most common questions the Experian CheetahMail’s creative team is asked is: “How can I make my email stand out from the rest of the crowd?” One trend that is gaining popularity with our clients is the use...

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Three programs you can use now to boost holiday sales

Oct 12 2012 by
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