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Hot holiday trends: week of October 28th – November 3r...

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key...

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Usable holiday marketing trends for digital marketers...

Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the r...

Read More Usable holiday marketing trends for digital marketers
Trending Now – How marketers use technology to quickly...

After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm c...

Read More Trending Now – How marketers use technology to quickly respond to hurricane Sandy
Where are you investing your holiday marketing dollars...

Surveyed marketers told us about their holiday marketing plans and what investments they’re making this holiday s...

Read More Where are you investing your holiday marketing dollars?
What you need to know about Facebook’s new Mobile App ...

Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to a...

Read More What you need to know about Facebook’s new Mobile App Install Ads
Hispanic attitudes and behaviors by socioeconomic leve...

Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US...

Read More Hispanic attitudes and behaviors by socioeconomic level
Holiday discounts, coupons and deals – where to begin?...

We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday s...

Read More Holiday discounts, coupons and deals – where to begin?
Trending Now – Email address acquisition using w...

Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or b......

Read More Trending Now – Email address acquisition using website pop-ups
The deliverability black box – secrets revealed!...

The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, e...

Read More The deliverability black box – secrets revealed!