Common Traits of the Fantasy Football Fanatic
Posted on Oct 09 2009 by Ellen Potapov
Father’s Day ‘gift guides’ a best practice for retail websites
More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Delivering A+ campaigns this back-to-school season
Dazzle customers with an A+ campaign during this Back-to-School season.
Americans spend 58 minutes a day on their smartphones
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
Shopping Preferences and Purchase Behaviors of NHL Fans
Posted on Oct 05 2009 by John Fetto
Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report. Below are the definitions of each consumer type: NHL fans are 18+ adults who are either “very”, “somewhat”, or “a little bit” interested in NHL Non-NHL fans are 18+ adults who [...]
Is Share-With-Your-Network Killing Forward-To-A-Friend?
Posted on Sep 15 2009 by Jordan Lane
Share-with-your-network (SWYN) is a relatively new phenomenon in the email marketing space. SWYN includes links to social networking sites like Twitter, Facebook, MySpace, Digg etc. Some email pundits believe that SWYN is slowly but surely putting an end to forward-to-a-friend (FTAF) functionality in email. I personally don’t believe this is the case. What is clear [...]
Omniture’s Chris Parkin: Web Analytics + Email = Relevance Delivered
Posted on Sep 01 2009 by Experian CheetahMail Client Services
We’re honored to have a special guest blogger contributing to our site today: Chris Parkin from Omniture! Read on to hear Chris’ thoughts about the power of email and web analytics integrations. Email marketing continues to be a mainstay in online advertising, but a few trends are forcing marketers to be more disciplined in the [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
