What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

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Recent Posts

Hispanic attitudes and behaviors by socioeconomic level

Nov 01 2012 by
Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.

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Holiday discounts, coupons and deals – where to begin?

Nov 01 2012 by
We’re taking a look at last year to inform us about the deals, coupons and discounts consumers are most likely to respond to this upcoming holiday season.

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Trending Now – Email address acquisition using website pop-ups

Oct 31 2012 by
Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is...

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The deliverability black box – secrets revealed!

Oct 30 2012 by
The secret to successful deliverability is not a black box, it’s just 4 simple factors: Unknown users, complaints, spam traps, engagement.

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New fall line-up: which TV show viewers are multitasking?

Oct 29 2012 by
What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these programs?

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Hot holiday trends: week of October 14th – October

Oct 25 2012 by
Experian Marketing Services releases holiday marketing trends for week of October 14th

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Second presidential debate spawns new Internet meme

Oct 23 2012 by
The second presidential debate took place on Tuesday, Oct. 16th and both the Obama and Romney websites saw increases in total US visits the day after the second debate as Obama’s site saw a 41% increase and Romney’s site saw...

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‘Tis the season for email and search marketing

Oct 22 2012 by
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.

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Checking in on value qualifiers – we’re still cheap

Oct 19 2012 by
Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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