The new use for mobile phones

Posted on Aug 03 2011 by

Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their devices. Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers.

Graduate to advanced back-to-school marketing strategies

Posted on Aug 01 2011 by

The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and behavioral differences among households containing school-aged children. Experian’s Mosaic lifestyle segmentation solution can provide key insights into this lucrative audience.

Experian Consumer Expectation Index at 90.5 for most recent period

Posted on Jul 18 2011 by

One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.

The A,B,C’s of back-to-school email marketing trends today

Posted on Jul 18 2011 by

A big part of a successful back-to-school email marketing program is knowing the best time to start promotions; what types of mailings will drive the most customer response; and how to capitalize on peak times of buying interest on a more granular, or product, level.

Holiday retail predictions revealed at Reuters Retail Summit

Posted on Jul 15 2011 by

Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New York City. The majority of this growth will likely occur early in the season as greater numbers of consumers search for deals earlier than years past.

The mobile Internet revolution…and opportunities for brands

Posted on Jul 13 2011 by

With mobile devices increasingly becoming part of the fabric of society, touching every part of our lives, what are the implications for marketers and how can brands successfully transition to digital mobile media? Learn more about how Experian Simmons and Global TGI can provide you with consumer insights across the globe with comparisons to the United States.

Experian Consumer Expectation Index launches

Posted on Jul 11 2011 by

Experian’s new Consumer Expectation Index (CEI) trends consumer behavior based upon their economic outlook. This unprecedented depth of consumer behavior data allows us to provide more finite insights to share with marketers. Along with the monthly updates we will be posting additional findings in-between the regular updates to the blog.

Parents, children, and segmentation layering

Posted on Jul 05 2011 by

Marketers carefully target on both the parents’ life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the transactional data differentiates where a parent falls on the parenting lifecycle.

Loyalty programs need accurate data

Posted on Jun 30 2011 by

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools at the point of capture. Quality data yields better segmentation and intelligence.

About Face(book)?

Posted on Jun 14 2011 by

According to a recent report by Inside Facebook, the number of Facebook accounts in the United States dropped by almost 6 million during the month of May. Weekly tracking data from Experian Simmons suggests the “unexpected” drop in Facebook accounts was predictable based upon the recent downward trend in both the number of monthly visitors to Facebook.com and average visits per month among visitors.