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Cyber Monday online retail traffic increased 11% in 20...

Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits. So far this past Holiday week of online traffic from Thanksgiving Day to Cyber...

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A spotlight on brand loyalty: Understanding brand loya...

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best...

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#Twitter and #hashtags in email subject lines...

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending,...

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Black Friday online retail traffic increased 7% in 201...

Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 10% on average. Online retail traffic was up 1% on...

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Thanksgiving Day online retail traffic increased 6% in...

Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving...

Read More Thanksgiving Day online retail traffic increased 6% in 2012
Online retail visits increase 10% heading into the Hol...

As we head into the busiest Holiday shopping weekend the total US visits to the top 500 retail sites increased 10% this past week compared to the same time in 2011. The top 500 retail sites received more than 666.8 million visits for the week ending Nov. 17, 2012....

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Quantifying Latino influence...

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...

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The holidays: family time, home-cooked meals and shopp...

Dana here, getting ready for holiday shopping. While I have a variety on my list, it seems like it’s getting easier to get ideas and get what I need....

Read More The holidays: family time, home-cooked meals and shopping!
Statistical hypothesis testing...

Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results....

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