Diaperscom Double the Help Double the Fun
Posted on Aug 06 2009 by Ellen Potapov
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
Sometimes, Rules Were Meant to Be Broken
Posted on Jul 28 2009 by Experian CheetahMail Client Services
Less than 4 days after our Creative Director, Steve Sharp, explained how to design emails to be width-compliant on this very site, something very strange began happening to my email inbox. Every so often I would open my new messages, just minding my own business, when the strangest, most eerie feeling would come over me. [...]
Gas Pump Prices and Cost Sensitivity
Posted on Jul 25 2009 by Bill Tancer
According to a survey fielded by AAA, 37.1 million Americans will be traveling over the July 4th holiday weekend. According to AAA if this prediction proves true, it will represent a 1.9% decrease from the same week in 2008. As we’ve done in the past, I’ll update our charts on actual gas prices and corresponding [...]
Designing Email to Be Width-Compliant
Posted on Jul 13 2009 by Experian CheetahMail Client Services
Lately my team has been asked to provide insight on the appropriate width of an email. As I tell all of our clients, the answer depends on what the intended function of the email is, and whether or not it needs to be printed by the subscriber. Our recommended width for emails that only need [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
