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Quantifying Latino influence...

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...

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The holidays: family time, home-cooked meals and shopp...

Dana here, getting ready for holiday shopping. While I have a variety on my list, it seems like it’s getting easier to get ideas and get what I need....

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Statistical hypothesis testing...

Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results....

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A recipe for holiday marketing success...

Check out the infographic below to see what worked for marketers last holiday season and what they have planned for this year....

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Hot holiday trends: week of November 4th – November 10...

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key...

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Consumer optimism at all time high...

Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday...

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Bill Tancer talks holiday retail deals with Fox Busine...

Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimis...

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Holiday hot products – tablets top the list and the Fu...

Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the l...

Read More Holiday hot products – tablets top the list and the Furby is back!
Five questions to ask to make mobile data work for you...

Mobile is a game changer. Here are five simple questions you can use to make mobile data work for your...

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