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#Twitter and #hashtags in email subject lines...

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending,...

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Black Friday online retail traffic increased 7% in 201...

Black Friday online traffic increased 7% in 2012 versus 2011 as the top 500 retail sites received more than 193.8 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 10% on average. Online retail traffic was up 1% on...

Read More Black Friday online retail traffic increased 7% in 2012
Thanksgiving Day online retail traffic increased 6% in...

Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 11% on average. Retail traffic also increased 43% on Thanksgiving...

Read More Thanksgiving Day online retail traffic increased 6% in 2012
Online retail visits increase 10% heading into the Hol...

As we head into the busiest Holiday shopping weekend the total US visits to the top 500 retail sites increased 10% this past week compared to the same time in 2011. The top 500 retail sites received more than 666.8 million visits for the week ending Nov. 17, 2012....

Read More Online retail visits increase 10% heading into the Holiday weekend
Quantifying Latino influence...

The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...

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The holidays: family time, home-cooked meals and shopp...

Dana here, getting ready for holiday shopping. While I have a variety on my list, it seems like it’s getting easier to get ideas and get what I need....

Read More The holidays: family time, home-cooked meals and shopping!
Statistical hypothesis testing...

Understanding hypothesis testing mechanics and how it translates to A/B or multivariate testing will help with the study design and reading results....

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A recipe for holiday marketing success...

Check out the infographic below to see what worked for marketers last holiday season and what they have planned for this year....

Read More A recipe for holiday marketing success
Hot holiday trends: week of November 4th – November 10...

Experian Marketing Services has released its holiday insights for the week of October 28th, 2012. Take a look at the key...

Read More Hot holiday trends: week of November 4th – November 10th