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Online Browsers Increasingly Shop at Wal-Mart...

According to a recent Media Post article, Amazon’s brand value has risen to $27.4 billion, a 359% increase since 2006. Experian Simmons DataStream confirms that over the past two and a half years, the average share of U.S. adults visiting Amazon.com in a typical month increased to 23% in...

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Mobile Providers Grapple for Market Share...

On June 15, 24/7 Wall St. published their “24/7 Wall St. Ten Brands That Will Disappear in 2011” a report in which they identified some interesting brands that they expect will either be gone by the end of 2011, or whose parent company will be sold or go into...

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email-auto-reply-horror-stories...

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If email is a blank canvas then Twitter is a mirror...

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Avoiding Data Append Mishaps...

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Americans Are Increasingly Paying Off Credit Card Debt...

According to data released by Standard and Poor’s and Experian for S&P/Experian Consumer Credit Default Indices, “default rates nationally fell in May across the board.” Defaulting balances declined among all types of credit lines, including bank card loans, first and second mortgage default rates and auto loans. Further research...

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Give your Emails some personality...

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2010 Social Networking Report...

Forward thinking marketers leverage the power of social networking sites like Facebook, MySpace, Twitter and more to connect to consumers in a more personal and meaningful way. That’s why Experian Simmons is focusing on social networking in this issue of Consumer Insights, featuring the freshest insights available from the...

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Summer Video Game Pause?...

Who’s responsible for crowding the video game aisle of major retailers? Women with kids, it turns out, not childless men, are the demographic most likely to buy video games. Experian Simmons found that fully 32% of women with children say they bought at least one video game in the...

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