Top five flash sales tips

Posted on Sep 22 2011 by

Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more than 128 percent in June 2011 over June of last year according to Experian Hitwise. Flash Sales are more than timely offers.

Gone in 7 seconds

Posted on Sep 21 2011 by

Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability first and the creative second are stealing market share and increasing their conversion rates. By understanding your visitors you can develop strategic messaging and site layouts tailored to the different segments within you visitor universe.

Latest political polls track with online performance for presidential candidates

Posted on Sep 15 2011 by

As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance.

In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. But as speculation around Mr. Perry’s candidacy grew during the week ending August 13th, culminating with his official announcement on the 13th, his market share of visit quickly jumped. Indeed, even after the post-announcement drop-off, RickPerry.org’s share of visits is up 506% (week of September 3rd vs. week of August 6th).

Mitt Romney’s site has since received the most traffic among candidates for the week ending September 10, 2011.

How to capture a wide range of customer data in today’s market

Posted on Sep 13 2011 by

The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what the unique attributes are and how they can be related to a common perspective across silos.

Are you attracting the right type of Facebook fans?

Posted on Sep 13 2011 by

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce …

If it ain’t broke, you’d better still fix it

Posted on Sep 09 2011 by

Most organizations today are still siloed by channel, and success is measured by how well a “channel” performs. A view of how the customer behaves across an organization and a robust understanding of consumer attitudes and preferences is often missing. Don’t leave significant marketing return on the table.

Retail customer identification capture: time for a checkup!

Posted on Sep 06 2011 by

Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to avoid a lawsuit? Experian Data Management Services recomends a “Checkup.”

AllPosters.com emails have arrived

Posted on Sep 06 2011 by

I’d like to share a short story about gmail, email, and deliverability success… Allposters.com (one of three Art.com brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email Service Provider (Experian CheetahMail ) Account team, they identified and implemented a series of initiatives [...]

Flight search infographic: New York accounts for 34% of U.S. flight searches

Posted on Sep 05 2011 by

Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly inspired by the work of David McCandleless and his brilliant book “Information is Beautiful”. With…

Three considerations to a cross-channel CRM strategy

Posted on Sep 02 2011 by

CRM’s star is clearly on the rise again but before embracing it, you need to have a deep understanding of your organizations ability to effectively execute against it. CRM has gotten significantly more complicated thanks to the explosion in the channels of interaction. Here’s 3 items to consider.