Mobile market overview

Posted on Aug 22 2011 by

Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time.

Combining on and offline media = a more effective and measurable campaign

Posted on Aug 18 2011 by

QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR Codes on print media.

Managing deliverability risks with refer-a-friend programs

Posted on Aug 17 2011 by

Refer-a–Friend programs can be incredibly beneficial, but it is important to do it correctly or run the risk of causing deliverability issues (and possible legal compliance issues as well). The key issues to manage are user and recipient consent, content transparency, and with referral incentives. Following best practices will can lead to strong organic list growth and increased revenue.

Understanding the behaviors of the mobile phone consumer

Posted on Aug 11 2011 by

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.

Worthwhile vendor sponsored events

Posted on Aug 11 2011 by

Experian QAS is constantly looking for ways to reach new prospects with relevant content and to offer our customers access to information that will help them get the most from their QAS software. Vendor-sponsored events from webinars and local seminars to large conferences can provide informative content and re-enegize your thinking.

Huge Growth Continues for Flash Sales

Posted on Aug 09 2011 by

The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the thrill of snagging designer clothing, home décor, travel and even wine have caused visits to the category to increase 368% in July 2011 as compared to the same month two years […]

Back-to-school marks start of holiday shopping season

Posted on Aug 05 2011 by

Experian Simmons found that online shopping during the previous two years began a seasonal increase in August/September and ended only after the winter holidays were over. The trend for back-to-school shopping finds it’s not just for parents but also childless adults lured by seasonal specials.

The new use for mobile phones

Posted on Aug 03 2011 by

Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3 million of those consumers have made a purchase on their devices. Today’s mobile phone users (91 percent of Americans) represent a potential pool of customers for saavy retailers.

Graduate to advanced back-to-school marketing strategies

Posted on Aug 01 2011 by

The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and behavioral differences among households containing school-aged children. Experian’s Mosaic lifestyle segmentation solution can provide key insights into this lucrative audience.

Experian Consumer Expectation Index at 90.5 for most recent period

Posted on Jul 18 2011 by

One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to the top 500 retail sites with consumer expectation data reveals that, as of May 2011, we’ve returned to the state of cautious optimism.