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Hot holiday trends: week of December 2nd – December 8t...

Experian Marketing Services has released its holiday insights for the week of December 2nd,...

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Peak Week search and email trends – a video recap...

Pamela Robertson covers Peak Week online traffic and email trends, and tips for the rest of your holiday email marketing...

Read More Peak Week search and email trends – a video recap
Hot holiday trends: week of November 25th – December 1...

Experian Marketing Services has released its holiday insights for the week of November 25th, 2012. Take a look at the key...

Read More Hot holiday trends: week of November 25th – December 1st
An easy opt-out process is key to protecting your emai...

It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation....

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Young adults: Texting is just as meaningful as a phone...

Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more than ever and among young adults, many of whom were not yet born when the first message was sent, texting is almost as common a...

Read More Young adults: Texting is just as meaningful as a phone call
Bill Tancer talks consumer confidence and holiday shop...

Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season – featured on Bloomberg Television’s “Market Makers” show. Highlights include: Details on consumer confidence going into this holiday season, and how marketers can leverage multi-channel marketing...

Read More Bill Tancer talks consumer confidence and holiday shopping on Bloomberg TV
Hot holiday trends: week of November 18th – November 2...

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume.  Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in...

Read More Hot holiday trends: week of November 18th – November 24th
Cyber Monday online retail traffic increased 11% in 20...

Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits. So far this past Holiday week of online traffic from Thanksgiving Day to Cyber...

Read More Cyber Monday online retail traffic increased 11% in 2012
A spotlight on brand loyalty: Understanding brand loya...

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best...

Read More A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them