A Costly Swipe: Examining ‘Point of Sale’ Acquisitions from a Compliance Perspective

Posted on Apr 03 2012 by

By Alex Krylov and Strategic Services Last month while attending MAAWG: San Francisco I visited the city’s historic Grant Avenue shopping artery.  While making a purchase from one of the Avenue’s clothing retailers using my credit card, I was offered to have my receipt emailed to me.

Kentucky and Louisville Fans have “March Madness” Fever

Posted on Mar 30 2012 by

With March Madness well underway and the Final Four squaring off on Saturday for a spot in the National Championship game, searches around ‘March Madness’ reached a record high the week ending March 17th, up 16% over the same week last yea…

Multigenerational households throw marketers a curve

Posted on Mar 28 2012 by

Marketing to Sports Utility Families and other types of multigenerational households can be complicated. In many cases, there is no single primary decision maker in the home. Purchase decisions are likely to be shared and influenced by multiple family members.

Which Brands are a Slam Dunk for Targeting NCAA Basketball Tournament Viewers?

Posted on Mar 28 2012 by

Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage of television commercials as the field is whittled down to the Final Four. On the men’s side, commercial air time is carefully orchestrated.

Direct mail vs. Email

Posted on Mar 27 2012 by

According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving direct mail, agreeing that they enjoying checking their mailbox. This report showed that across all categories, direct mail continues to be a trusted source of information. It’s always good to reach […]

Best Practices For Point of Sale Email Collection

Posted on Mar 26 2012 by

As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS collection has become an industry norm with the ability to bring tremendous growth. One Experian CheetahMail client, for instance, gained 220,990 customers from POS in 2011, 35% of which are active within the email program (open, click, and/or transact).

Auto-Motives: What “drives” American attitudes towards cars?

Posted on Mar 26 2012 by

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving.

All the Single Ladies: Unmarried women comprise an increasing share of the population

Posted on Mar 23 2012 by

Women already account for a majority of the total U.S. population, and in recent years, Experian Simmons found that the share of adult women in this country who are not married rose to nearly half. In 2011, 48% of adult women were not married, up from 45% in 2005.

More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?

Posted on Mar 22 2012 by

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts…

Three key points to consider for an effective response attribution strategy

Posted on Mar 21 2012 by

Three key points to consider for an effective response attribution strategy: Measure the ecosystem, execute holdout tests and don’t listen to the pundits.