Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.

Barbeques, Flags and Email: Celebrating Memorial Day the Email Marketing Way

Posted on May 17 2011 by

Emails sent on Memorial Day drive highest holiday transaction rates.

Growth Markets: Why the BRICs Are So Important

Posted on May 06 2011 by

In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.

Easter Email Trends or Lack Thereof

Posted on Apr 22 2011 by

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

avoiding-phishes-in-a-sea-of-emails

Posted on Apr 21 2011 by

Targeting Emails to the Hispanic Segment

Posted on Apr 12 2011 by

Impact of New Paywall on NYTimes.com: Pageviews Down Between 11-30%

Posted on Apr 11 2011 by

After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news se…

UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball

Posted on Apr 06 2011 by

Basketball alone doesn’t define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market area.

Final Four Roundball Rankings

Posted on Mar 31 2011 by

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest. Lexington and Hartford will need overtime to decide a winner. These markets are tied at 24.3%.