Retail customer identification capture: time for a checkup!

Posted on Sep 06 2011 by

Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to avoid a lawsuit? Experian Data Management Services recomends a “Checkup.”

AllPosters.com emails have arrived

Posted on Sep 06 2011 by

I’d like to share a short story about gmail, email, and deliverability success… Allposters.com (one of three Art.com brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email Service Provider (Experian CheetahMail ) Account team, they identified and implemented a series of initiatives [...]

Flight search infographic: New York accounts for 34% of U.S. flight searches

Posted on Sep 05 2011 by

Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly inspired by the work of David McCandleless and his brilliant book “Information is Beautiful”. With…

Three considerations to a cross-channel CRM strategy

Posted on Sep 02 2011 by

CRM’s star is clearly on the rise again but before embracing it, you need to have a deep understanding of your organizations ability to effectively execute against it. CRM has gotten significantly more complicated thanks to the explosion in the channels of interaction. Here’s 3 items to consider.

Becoming part of the conversation – getting started in social media

Posted on Sep 02 2011 by

The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the different tools – Facebook, Twitter, Tweetdeck, LinkedIn, WordPress, YouTube etc.

Groupon down 50% LivingSocial up 27%

Posted on Aug 26 2011 by

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.

How to choose a partner…

Posted on Aug 26 2011 by

Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your risk.

What is a good email marketing strategy?

Posted on Aug 25 2011 by

Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the email.

The squeaky wheel shouldn’t always get the oil

Posted on Aug 25 2011 by

Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.

Last one to finish wins?

Posted on Aug 23 2011 by

Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of your data across all of your channels can increase your ROI and lead to a better marketing experience for the consumer.