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Creating a single customer view...

A single customer view has many benefits – including an improved customer experience – but can be a challenge for mar...

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Facebook was the top search term in 2012 for fourth st...

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches,...

Read More Facebook was the top search term in 2012 for fourth straight year
The big topic of big data...

While there are many components and challenges to big data, data quality needs to be a part of any...

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Putting the customer first...

Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable...

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Online retail visits increase 8% year over year week o...

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15....

Read More Online retail visits increase 8% year over year week of Dec 9 – 15
Providing customers an omni-channel experience...

Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the...

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Checking off my shopping list...

Dana shares her best and worst holiday shopping...

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Data Quality SaaS Deployments...

Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next...

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Online retail visits increase 5% year over year week o...

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....

Read More Online retail visits increase 5% year over year week of Dec 2 – 8