Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

The big topic of big data

Dec 20 2012 by
While there are many components and challenges to big data, data quality needs to be a part of any strategy.

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Putting the customer first

Dec 19 2012 by
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable intelligence.

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Online retail visits increase 8% year over year week of

Dec 18 2012 by
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15.

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Providing customers an omni-channel experience

Dec 18 2012 by
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless of the channel.

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Checking off my shopping list

Dec 17 2012 by
Dana shares her best and worst holiday shopping experiences.

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Data Quality SaaS Deployments

Dec 17 2012 by
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch over the next year.

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Online retail visits increase 5% year over year week of

Dec 14 2012 by
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 8.

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Hot holiday trends: week of December 2nd – December 8th

Dec 13 2012 by
Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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