Latest Post

Loading...
The Paleo diet is top 2013 diet search...

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching f...

Read More The Paleo diet is top 2013 diet search
Hot holiday trends: week of December 23rd – December 3...

Experian Marketing Services releases holiday marketing trends for week of December...

Read More Hot holiday trends: week of December 23rd – December 31st
SMS compliance: What you don’t know CAN hurt you...

In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance....

Read More SMS compliance: What you don’t know CAN hurt you
Christmas Day 2012 retail visits increase 27% compared...

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....

Read More Christmas Day 2012 retail visits increase 27% compared to 2011
Statistical significance in a testing world...

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hyp...

Read More Statistical significance in a testing world
CNBC “Squawk on the Street” features Experian Marketin...

Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday seaso...

Read More CNBC “Squawk on the Street” features Experian Marketing insights & data
Hot holiday trends: week of December 9th – 15th...

Experian Marketing Services releases holiday marketing trends for week of December 9th for email marketing and search...

Read More Hot holiday trends: week of December 9th – 15th
Creating a single customer view...

A single customer view has many benefits – including an improved customer experience – but can be a challenge for mar...

Read More Creating a single customer view
Facebook was the top search term in 2012 for fourth st...

Experian Marketing Services analyzed the top 1,000 search terms from Hitwise data for 2012 , and Facebook was the top-searched term overall in the US. This is the fourth year that the social networking Website has been the top search term overall, accounting for 4.13 percent of all searches,...

Read More Facebook was the top search term in 2012 for fourth straight year