Cyber Monday Forecast 2009
Posted on Nov 03 2009 by Ellen Potapov
Three ways ecommerce marketers can reduce shopping cart abandonment
Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Candy Consumption of Kids and Households with Kids
Posted on Oct 31 2009 by John Fetto
Trick-or-Treat With Halloween lurking around the corner, candy sales will surely rise. But before you purchase this year’s trick-or-treat supply, first read the report Experian Simmons put together regarding the candy consumption of American adults and children. The report will help you choose the candy to stock up on by identifying the brands kids like [...]
Southwest Airlines’ Updated Email Program is a Winner
Posted on Oct 26 2009 by Jordan Lane
I have been a fan of Southwest Airlines for years. They seem to truly want to please their customers and are always making changes to the way they work to make processes better. Some recent changes that they have made for the better include assigning a boarding range instead of everyone in the boarding group [...]
How Teenage Girls Spend Their Money
Posted on Oct 15 2009 by John Fetto
How Teenage Girls Spend Their Money It’s football season and that means that millions of American teens, especially girls, will be daydreaming—and fretting—about putting together the perfect homecoming look. Experian Simmons examines the purchase behaviors of high school age girls and finds that 15 and 16 year-olds are the most likely to spend their allowance [...]
Shopping Preferences and Purchase Behaviors of NHL Fans
Posted on Oct 05 2009 by John Fetto
Definition of an NHL and Non-NHL fan The behaviors and preferences of National Hockey League (NHL) and non-NHL fans are compared in this report. Below are the definitions of each consumer type: NHL fans are 18+ adults who are either “very”, “somewhat”, or “a little bit” interested in NHL Non-NHL fans are 18+ adults who [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
