Becoming part of the conversation – getting started in social media

Posted on Sep 02 2011 by

The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the different tools – Facebook, Twitter, Tweetdeck, LinkedIn, WordPress, YouTube etc.

Groupon down 50% LivingSocial up 27%

Posted on Aug 26 2011 by

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.

How to choose a partner…

Posted on Aug 26 2011 by

Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your risk.

What is a good email marketing strategy?

Posted on Aug 25 2011 by

Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the email.

The squeaky wheel shouldn’t always get the oil

Posted on Aug 25 2011 by

Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.

Last one to finish wins?

Posted on Aug 23 2011 by

Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of your data across all of your channels can increase your ROI and lead to a better marketing experience for the consumer.

Mobile market overview

Posted on Aug 22 2011 by

Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time.

Combining on and offline media = a more effective and measurable campaign

Posted on Aug 18 2011 by

QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR Codes on print media.

Managing deliverability risks with refer-a-friend programs

Posted on Aug 17 2011 by

Refer-a–Friend programs can be incredibly beneficial, but it is important to do it correctly or run the risk of causing deliverability issues (and possible legal compliance issues as well). The key issues to manage are user and recipient consent, content transparency, and with referral incentives. Following best practices will can lead to strong organic list growth and increased revenue.

Understanding the behaviors of the mobile phone consumer

Posted on Aug 11 2011 by

Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue to become the norm. Ten percent of the American population has performed a shopping-related activity including researching products and comparing prices.