More consumers are shopping online, search trends can be incredibly predictive of buying behavior.
Dazzle customers with an A+ campaign during this Back-to-School season.
Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.
The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA All-Star Weekend. New York Knicks guard Nate Robinson won last year’s contest. Sprite was also a winner in its own right. During the two months following the 2009 Sprite Slam Dunk [...]
With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of electronic gadgets. No, we won’t be looking at American’s penchant for iPhone-controlled helicopters or 3D TVs just yet, but you will find a wealth of information on trends surrounding TVs, mobile [...]
Regardless of your feelings about the taste of Domino’s Pizza, you have to hand it to these guys – they do online checkout processes better than just about any company on the planet. We could all learn something from their CRM and online marketing initiatives. A few months ago, I had an eye-opening experience when [...]
The Internet, despite having recently celebrated its 40th birthday, continues to play an increasingly important role in delivering news to American consumers. As of October 12, 2009, 41% of American adults ages 18 and older agreed with the statement, “I am getting more and more of my news online.” But are online news gatherers getting [...]
Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out in Miami at Super Bowl® XLIV to be held on February 7th. With 37% of the U.S. adult population tuning in, the Super Bowl provides advertisers with a television audience rivaled [...]
Credit card debt has been at the center of the economic crisis with both credit card companies and consumers trying to determine the right amount of debt each can responsibly take on. At the beginning of the recession, consumers seemed to be accumulating more credit card debt as observed by the drop in the percentage [...]
