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CNBC World features EMS: technology and the hyper-conn...

Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show....

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SMS: 8 rules of engagement for crafting compelling mes...

Use these 8 rules of engagement to help you craft compelling and effective SMS...

Read More SMS: 8 rules of engagement for crafting compelling messages
Five ideas for incorporating Instagram into email camp...

There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get...

Read More Five ideas for incorporating Instagram into email campaigns
The Paleo diet is top 2013 diet search...

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching f...

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Hot holiday trends: week of December 23rd – December 3...

Experian Marketing Services releases holiday marketing trends for week of December...

Read More Hot holiday trends: week of December 23rd – December 31st
SMS compliance: What you don’t know CAN hurt you...

In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance....

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Christmas Day 2012 retail visits increase 27% compared...

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....

Read More Christmas Day 2012 retail visits increase 27% compared to 2011
Statistical significance in a testing world...

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hyp...

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CNBC “Squawk on the Street” features Experian Marketin...

Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday seaso...

Read More CNBC “Squawk on the Street” features Experian Marketing insights & data