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The Digital Marketer: Diving into cross-channel campai...

Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the r...

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2013 Super Bowl ads: Scoring the brands...

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewe...

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Shifts in seasonal shopping behavior and other tidbits...

Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward...

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Gift guides 2.0...

The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails....

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Thinking through your email deliverability strategy...

Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before...

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Cyber Monday more influential across channels this hol...

This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online...

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CNBC World features EMS: technology and the hyper-conn...

Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show....

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SMS: 8 rules of engagement for crafting compelling mes...

Use these 8 rules of engagement to help you craft compelling and effective SMS...

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Five ideas for incorporating Instagram into email camp...

There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get...

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