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Time to Start That To-Do List?...

The number of U.S. consumers shopping at home improvement stores has decreased by six percentage points over the past two years. In January 2008, 62% of American adults had shopped at a home improvement store at least once in the previous four weeks. In January of this year, that...

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Facebook Users Are Increasingly Mobile...

Facebook’s upcoming location-based status update feature will likely be extremely relevant to its users. An increasing percentage of American adults are Facebook users who also access the Internet via their cell phones—a prime target audience for Facebook’s new mobile feature. As of March, 22 2010, 29% of the adult...

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Online Video Use Doubles...

In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled in just the last two years. Watching online streaming video is becoming ever more popular among adults of all ages. Nonetheless, 18-to-34 year-olds are the...

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Taking Social Media to the Next Level...

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Stock and Bond Ownership Nears Pre-Recession Levels...

During the previous two years, ownership of stocks and bonds among American adults has seen its share of ups and downs. In 2008 and much of 2009, ownership generally declined. But a year and a half after the onset of the economic recession, stock and bond ownership has begun...

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Professional Tax Services Less Appealing...

The overarching trend in personal federal income tax filing for the past two years has been a slight decline in the US tax payers’ inclination to use professional tax services. Over the past two years, the number of tax payers who prefer to let professionals prepare their taxes has...

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Apple Market Ranker...

The highly anticipated Apple® iPadTM finally hit the market and early adopters lined up for hours outside of Apple’s iconic stores in hopes of being among the first to get their hands on the revolutionary new tablet computer. This is obviously not the first, nor is it likely the...

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Simultaneous Use of Computers and Mobile with Televisi...

Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first...

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Mobile Video Gains Momentum...

Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past year and a half, online video streaming and downloading activity has been on a continuous rise, with 31% more U.S. adults today watching streaming video...

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