Latest Post

Loading...
Using intelligence to create relevant messages...

To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual...

Read More Using intelligence to create relevant messages
Using data insights to differentiate and attract trave...

Segmentation solutions provide travel marketers with highly enriched views of their prospective...

Read More Using data insights to differentiate and attract travelers
Cross-platform media planning, time spent using variou...

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media...

Read More Cross-platform media planning, time spent using various platforms
Top 10 trends in email, mobile and social marketing fr...

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from...

Read More Top 10 trends in email, mobile and social marketing from 2012
Facebook advertising and CRM converge...

Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the...

Read More Facebook advertising and CRM converge
More than a sibling rivalry: How Baltimore compares to...

It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and...

Read More More than a sibling rivalry: How Baltimore compares to San Francisco
The Digital Marketer: Diving into cross-channel campai...

Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the r...

Read More The Digital Marketer: Diving into cross-channel campaign management
2013 Super Bowl ads: Scoring the brands...

We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewe...

Read More 2013 Super Bowl ads: Scoring the brands
Shifts in seasonal shopping behavior and other tidbits...

Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward...

Read More Shifts in seasonal shopping behavior and other tidbits from the Marketing Forward Tour