Latest Post

Loading...
SMS: 8 rules of engagement for crafting compelling mes...

Use these 8 rules of engagement to help you craft compelling and effective SMS...

Read More SMS: 8 rules of engagement for crafting compelling messages
Five ideas for incorporating Instagram into email camp...

There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get...

Read More Five ideas for incorporating Instagram into email campaigns
The Paleo diet is top 2013 diet search...

With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching f...

Read More The Paleo diet is top 2013 diet search
Hot holiday trends: week of December 23rd – December 3...

Experian Marketing Services releases holiday marketing trends for week of December...

Read More Hot holiday trends: week of December 23rd – December 31st
Christmas Day 2012 retail visits increase 27% compared...

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....

Read More Christmas Day 2012 retail visits increase 27% compared to 2011
Statistical significance in a testing world...

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hyp...

Read More Statistical significance in a testing world
CNBC “Squawk on the Street” features Experian Marketin...

Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday seaso...

Read More CNBC “Squawk on the Street” features Experian Marketing insights & data
Hot holiday trends: week of December 9th – 15th...

Experian Marketing Services releases holiday marketing trends for week of December 9th for email marketing and search...

Read More Hot holiday trends: week of December 9th – 15th
Creating a single customer view...

A single customer view has many benefits – including an improved customer experience – but can be a challenge for mar...

Read More Creating a single customer view