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Discount Department Stores Thriving In Recession...

Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive...

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BP Puts Cap On Leaking Customer Base...

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe....

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Americans Less Willing to Pay Extra for Quality...

Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality...

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Young Adults Grow More Conservative...

Since November of 2009, young adults have also been increasingly identifying as “conservative” when it comes to their political ideology. As of August 9, 2010, 32% of adults ages 18 to 24 identified as “conservative” compared with 39% who identified as “middle-of-the-road” and only 17% who identified as “liberal.”......

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Why Email Verification Matters...

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Economic Optimism Drops More Among Employed Adults Tha...

Interestingly, employed Americans now seem to be more jittery about the future of the U.S. economy than the unemployed. Simmons DataStream reveals that on July 19, 2010, only 18.5% of employed Americans were optimistic about the future of the U.S. economy compared with 37.7% of employed adults who were...

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Living Together, Getting Fat Together...

Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that cannot be obtained by examining the behaviors of individuals alone. Experian Simmons, by employing a methodology by which all eligible individuals ages 6 and older...

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