Black Friday Data Shows Increased Marketing Activity Careful Consumer Spending
Posted on Dec 02 2009 by Ellen Potapov
Latinos over index in the hair styling product category: Brands make a difference
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Holiday insights for the early bird marketer
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
The mystery of bleach, brand loyalty and the Latino story
Brand loyalty is alive and well among Latinos; cultural values for product usage can be very powerful in determining consumer behavior.
Demographic and Preferences of Coffee Drinkers in America
Posted on Dec 01 2009 by John Fetto
Coffee in America Coffee plays such an integral part of every day life in America that it may be safe to say that coffee helps the United States go round. In fact, fully 60% of all U.S. households use either whole or ground coffee beans at home. Experian Simmons extensively reviewed the American coffee drinker [...]
Coupons Boost Holiday Sales Revenue
Posted on Nov 23 2009 by Experian CheetahMail Client Services
Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say they use them to save money, 30% also say that coupons are a way for them to try out new products. Newspapers are still the number one coupon source with 70% [...]
Thanksgiving Turkey Dinner Preparations
Posted on Nov 12 2009 by John Fetto
New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the U.S. population into five consumer segments based on eating habits and attitudes about food. (For the definition of each segment, click here.) The Food Lifestyle segmentation solution will be available with [...]
iPhone Email Optimization: There’s a Best Practice for That
Posted on Nov 09 2009 by Experian CheetahMail Client Services
To date, more than 21 million users have the ability to check their email on Apple’s iPhone, but how do these emails render? Here are some iPhone specific guidelines to consider the next time you’re designing an email with a mobile slant. With a comparatively larger screen than most other mobile devices, the viewable area [...]
Candy Consumption of Kids and Households with Kids
Posted on Oct 31 2009 by John Fetto
Trick-or-Treat With Halloween lurking around the corner, candy sales will surely rise. But before you purchase this year’s trick-or-treat supply, first read the report Experian Simmons put together regarding the candy consumption of American adults and children. The report will help you choose the candy to stock up on by identifying the brands kids like [...]
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
