Affluent shoppers boost online retail traffic

Posted on Oct 28 2011 by

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales as consumers researched products and store information as well as purchased holiday gifts. Last year, visits to the Retail 500 (excludes auctions, classifieds and rentals) increased during the kickoff of the holiday season, the weeks with Thanksgiving & Black Friday and Cyber Monday, increased 8% and 11% respectively. As we head into the holiday season, recent economic indicators like consumer confidence have declined, causing concern about potential spending power. However, traffic to online retailers has grown with visits up 10% year-over-year for the week ending October 23, 2011.

One driver behind the increased visits to the Retail 500 is the audience, which over-indexes against the population for the most affluent Mosaic Groups: Power Elite (over-indexes for household incomes of $125k and up), Flourishing Families (over-indexes for household incomes between $75k and $250k), Booming with Confidence (over-indexes for household incomes over $75k), Suburban Style (over-indexes for household incomes of $75k to $175k). These 4 Mosaic Groups represented 28% of the visits to the Retail 500 for the 12 weeks ending October 22, 2011. While there may be anxiety around consumers’ ability to spend during the holidays, purchases from affluent segments may help offset the decreased buying power of those with lower household incomes.

Adapting high-touch services to marketing

Posted on Oct 27 2011 by

A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.

The perfect holiday gift for online advertisers: stress-free holiday marketing

Posted on Oct 27 2011 by

The 2010 holiday season broke an all-time record, with online shoppers spending $32.6 billion with more than $1 billion of purchases made just on Cyber Monday. With this kind of volume in such a finite timeframe, online marketers will need to diligently plan ahead of time to prepare for this influx of spending.

Can tablets rescue retail?

Posted on Oct 25 2011 by

By next year, the market adoption of tablet devices in the US is expected to reach 13% of households. The tablet users are more affluent and tech-savy. It’s time for retailers to look at a bright spot in the numbers and read it as a sign of a bright future ahead. Many retailers are reporting 50% to 100% higher conversion rates by tablet users over PC users, and this is just the beginning. The tablet is attractive to both the consumer and retailer.

Can Netflix make an impact in the UK?

Posted on Oct 25 2011 by

Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market. The company has decided to focus solely on online video streaming this time around, in a move which will see it go head-to-head with LoveFilm.

Boomers batting cleanup in World Series viewership

Posted on Oct 24 2011 by

Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share of World Series viewers are heavily saturated with adults age 50 to 65.

‘Tis the season for daily deals! Flash sales have more than doubled thus far

Posted on Oct 24 2011 by

Experian CheetahMail research found Flash Sale and Daily Deal emails have more than doubled this season. Regardless of your industry, Flash Sales can be a great tool — for retailers to push more holiday inventory, for hotels to drive holiday vacation bookings in specific regions, for restaurants to drive traffic on typically slow times of day.

Make the most of in-store visits this holiday season

Posted on Oct 19 2011 by

Take full advantage of capturing in-store intelligence this season, measure the impact of your holiday communications on retail performance and realize its importance in overall marketing success.

Rising costs impact direct mailers

Posted on Oct 19 2011 by

The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines, standard mail, first class letters and packages will also be rising. Along with the foreseeable postal rate increases in 2012, paper prices are also increasing. Catalogers, publishers and other direct mailers […]

Experian CheetahMail authenticates with DKIM

Posted on Oct 18 2011 by

While many of us find McLovin’s attempt to skirt the local liquor store attendant with a fake ID in Superbad humorous, a ruse of your brand via email is absolutely no laughing matter. In a phishing attack, a Sender attempts to trick a recipient into divulging confidential information under the pretense of a trustworthy brand entity.