The importance of email regulation

Posted on Jun 26 2012 by

Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect with customers, marketers need to remember quality communications matter in this channel more than ever. Internet service providers (ISPs) place emails in a user’s inbox based on the senders reputation. This […]

Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report

Posted on Jun 21 2012 by

Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool.

The holiday shopping season is coming – how will you engage your customers?

Posted on Jun 20 2012 by

Survey: what are marketers planning for the upcoming holiday season?

Hispanic home buyers turning to search

Posted on Jun 20 2012 by

A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made up 11 percent of all first-time home buyers in 2010, an increase of 38% percent over the previous year.

Social media, segmentation and marketing success

Posted on Jun 19 2012 by

From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount of purchase. Different companies, and even internal groups within companies, use different metrics to determine success. As businesses become more used to the digital arena, segmentation and profiling play an increasingly important role in targeted campaigns.

Real-time marketing: engaging in the moment of truth

Posted on Jun 14 2012 by

The digital era was ushered in by search engines, which created a new moment of truth and enabled advertisers to align to buyer interests via the new discipline of Search Engine Marketing. As Google observed in a white paper called “The Zero Moment of Truth,” the digital path to purchase generates many new occasions for truly interactive marketing. Consumer decisions are made in a wide variety of ways and are influenced by a wide variety of factors.

Welcome series email marketing = ongoing customer engagement

Posted on Jun 12 2012 by

A Welcome Series provides a great opportunity for email marketers to acknowledge, educate and engage customers. Start with an email to new subscribers expressing a sincere thank you for joining the program and, ideally, containing a special offer.

“Moonrise Kingdom” gaining traction across markets

Posted on Jun 11 2012 by

Wes Anderson’s latest film was initially released in just four theaters – two in LA and two in NYC. The popular auteur’s summer-grower quickly broke the record for largest-per-theater North American gross for a live action film. Though MIB 3, Marvel’s The Avengers and Snow White and the Huntsman may have dominated the summer box […]

Summer movie race: The Avengers takes lead

Posted on Jun 08 2012 by

This summer, Marvel’s The Avengers has taken an early lead in box office gross and concurrently in volume of searches. In its opening week (5/5) the picture yielded a volume of searches 182% higher than Snow White and the Huntsman achieved during its opening week (6/2). But the battle for superhero dominance is only just […]

More ABCs of back-to-school marketing campaigns

Posted on Jun 08 2012 by

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes […]