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Millennials — an interesting and influential demograph...

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and...

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Google.com was the top visited mobile site last week...

Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services...

Read More Google.com was the top visited mobile site last week
Always-on consumers, showrooming and economy among key...

Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for m...

Read More Always-on consumers, showrooming and economy among key 2013 retail trends
Cross-channel response attribution: credit where credi...

Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck....

Read More Cross-channel response attribution: credit where credit is due
Moving from multichannel to cross-channel marketing...

Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device p...

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Targeting customers for local marketing initiatives...

Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local...

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Responsive design: creative and code collide to give e...

Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach....

Read More Responsive design: creative and code collide to give email a mobile edge
Four steps to starting successful online display ad ca...

What marketers need in order to lay the groundwork for success in their online advertising...

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Understanding the search landscape...

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to...

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