More holiday email marketing cheer: tips to apply today

Posted on Nov 18 2011 by

As “Peak Week” approaches and retailers gear up for their most critical holiday shopping period – which Experian Marketing Services has identified as the Tuesday before Thanksgiving through Cyber Monday – smart marketers are refining their email strategies in real time.

Creating a contact data quality strategy that works

Posted on Nov 11 2011 by

Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is being transported.

Are your email subscribers making holiday purchases yet?

Posted on Nov 10 2011 by

Experian Cheetahmail found as of this past weekend (November 5-6), open rates are higher than last holiday season, but clicks and transaction rates remain low. If you are anxious to ring those holiday conversions, read our blog post.

Don’t leave “Peak Week” money on the table

Posted on Nov 07 2011 by

For the first seven years of studying online holiday shopping behavior, Experian Hitwise has been accurate in predicting the peak day for online traffic to retail sites. Here’s a look at what we’ve seen historically and what we’re predicting this year.

the-results-are-in-and-the-winner-is

Posted on Nov 05 2011 by

Make your holiday direct mail results brighter

Posted on Nov 04 2011 by

The holidays are the perfect time to be more aggressive in your customer prospecting and reactivation direct mail activities. Simple strategies can go a long way to making your holiday direct mail results brighter. Find out more in Mike Yapuncich’s post.

Are you a good brand or a great brand?

Posted on Nov 01 2011 by

Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of data, social and multi-media technologies, consumers have nearly limitless options to interact with brands. Those consumers, in turn, can share their brand experience with 500 friends in 5 minutes.

Personalization: trick or treat?

Posted on Oct 31 2011 by

The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of a service changing based on personal information. Here are three rules for “good behaviors” that will banish those eerie feelings of being followed.

Affluent shoppers boost online retail traffic

Posted on Oct 28 2011 by

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2% increase in sales from the 2010 holiday season. Last year, the increase in visits to online retailers was higher than the overall lift in sales as consumers researched products and store information as well as purchased holiday gifts. Last year, visits to the Retail 500 (excludes auctions, classifieds and rentals) increased during the kickoff of the holiday season, the weeks with Thanksgiving & Black Friday and Cyber Monday, increased 8% and 11% respectively. As we head into the holiday season, recent economic indicators like consumer confidence have declined, causing concern about potential spending power. However, traffic to online retailers has grown with visits up 10% year-over-year for the week ending October 23, 2011.

One driver behind the increased visits to the Retail 500 is the audience, which over-indexes against the population for the most affluent Mosaic Groups: Power Elite (over-indexes for household incomes of $125k and up), Flourishing Families (over-indexes for household incomes between $75k and $250k), Booming with Confidence (over-indexes for household incomes over $75k), Suburban Style (over-indexes for household incomes of $75k to $175k). These 4 Mosaic Groups represented 28% of the visits to the Retail 500 for the 12 weeks ending October 22, 2011. While there may be anxiety around consumers’ ability to spend during the holidays, purchases from affluent segments may help offset the decreased buying power of those with lower household incomes.

Adapting high-touch services to marketing

Posted on Oct 27 2011 by

A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete view of the consumer and drives actionable marketing strategies and tactics.