Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the...
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and...
Cross-channel campaign management is one of the big focuses of The 2013 Digital Marketer Report. Here’s an excerpt on that topic from the r...
We’re using Experian’s Ad Relevancy score to determine the lift delivered in a customer’s likelihood to purchase a product when targeting Super Bowl viewe...
Consumer insights, including key holiday search intelligence, from Bill Tancer at the New York City stop of the Marketing Forward...
The 2012 holiday season brought with it a record number of marketing emails in our inboxes – according to Experian Marketing Services, the volume was 5% higher for this holiday season compared to 2011. One trend we couldn’t help but notice was the number of holiday gift guide emails....
Marketers walk a fine line between what they legally can do with their email programs, and what they should do. Here are some pointers to consider before...
This 2012 holiday season recap includes analysis and insights on the top performing retail sites and the most effective channels driving online...
Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics Show....