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Hispanic Women Start Diet Season Early...

It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of us need to tighten the belt (literally) again. And that is where differences arise. Weekly data from Experian Simmons DataStreamSM show that the percent of...

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Fifteen TV Shows We Can All Agree On...

Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with friends across all ends of the political...

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Deliverability tips for the holiday season...

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TV Losing Ground To Video Games Among Young Adults...

One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past...

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What Your TV Preferences Say About Your Politics...

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two...

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U.S. Holiday Shoppers Are Shopping In-Store Earlier, T...

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier - on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past...

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Online Shopping Starts Well Before Black Friday...

This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in...

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Service Still Important, But Coupons Drawing More Shop...

Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because...

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iPhone Owners Increasingly Inclined to Use Phones to M...

There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS...

Read More iPhone Owners Increasingly Inclined to Use Phones to Make In-store Purchases