New gaming consoles releasing this season, the Xbox One and PlayStation 4, are among the hottest products for 2013
This year 48% of total email opens are occurring on a mobile device. Regardless of your industry, it is critical that your email design is optimized for mobile.
Moms with young kids are highly active on social media and are a lucrative market for marketers to target.
Congratulations, a new customer has signed up to receive your emails! Now what? It’s obvious that they want to hear from you — this is the opportune time to make an impression that will leave them wanting more. Welcome emails allow you to engage with your prospective customers when their propensities to open, click and […]
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Direct mailers can continue to be aggressive with their mailing plans and strategy through Spring 2011. It is likely, however, that there will be a postage increase in May 2011, when the USPS typically submits their rate requests.
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Every email service provider treats hard bounces differently. In most cases, a hard bounce will never be valid ever again. In select cases, it may just mean that the address is currently unavailable but will be available at some point later. Here’s a personal story about why it doesn’t make a lot of sense to […]
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Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive prices.
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BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe.
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Experian Data Management Services has recently tracked client usage of ACS records and has learned that some clients do not understand what to do with them.
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Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality things.
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Many web and database developers may tell you that email validation exists on your registration form or CRM system, but beware! Not all email checks are alike. For this reason, it’s important to understand the various levels of sophistication that are available to make sure the email addresses you are collecting for your business are valid and […]
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Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a […]
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