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What Your TV Preferences Say About Your Politics...

Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV programs does each group prefer, and what are the common threads among the two...

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U.S. Holiday Shoppers Are Shopping In-Store Earlier, T...

In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting earlier - on November 2nd. However, there has been an overall 17% decrease among U.S. consumers shopping at malls and strip malls over the past...

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Online Shopping Starts Well Before Black Friday...

This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests that, as far as online purchasing goes, the back-to-school and holiday shopping seasons have effectively merged with little to no break in...

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Service Still Important, But Coupons Drawing More Shop...

Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons. U.S. adults are 7% less likely today than they were at the beginning of 2008 to claim they shop only at their favorite stores because...

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iPhone Owners Increasingly Inclined to Use Phones to M...

There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store purchases. This shift hasn’t been seen in other smart phone platforms like RIM’s BlackBerry. Is it the iPhone’s faster chipset, its ability to utilize GPS...

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Discount Department Stores Thriving In Recession...

Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive...

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BP Puts Cap On Leaking Customer Base...

BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out that oil consumption may be less discriminatory that one might initially believe....

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Americans Less Willing to Pay Extra for Quality...

Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it is worth paying extra for quality goods and a nine percent decrease in the percent of consumers who say they enjoy owning quality...

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