Delivering on the customer's expectation of convenient and seamless mobile experiences can be a challenging task for marketers just starting to experiment with mobile campaigns.
Now is the perfect time to begin planning back-to-school marketing campaigns. Follow these five simple tips and be on your way to back-to-school success.
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.
CRM’s star is clearly on the rise again but before embracing it, you need to have a deep understanding of your organizations ability to effectively execute against it. CRM has gotten significantly more complicated thanks to the explosion in the channels of interaction. Here’s 3 items to consider.
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The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the different tools – Facebook, Twitter, Tweetdeck, LinkedIn, WordPress, YouTube etc.
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With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in with our previous analysis of traffic to Groupon and its nearest competitor Living Social.
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Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your risk.
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Experian QAS has four tips to help buisness to business email marketing strategy. To make your emails stand out: send them to a targeted list, have a catchy subject line, produce engaging content and allow readers to share the email.
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Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region drives decisions instead of solid customer understanding.
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Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of your data across all of your channels can increase your ROI and lead to a better marketing experience for the consumer.
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Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market, especially given the fact that cell phone subscribers are increasingly staying with their provider for an extended period of time.
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QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for Experian Marketing Services. She discusses the benefites of using QR Codes on print media.
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Refer-a–Friend programs can be incredibly beneficial, but it is important to do it correctly or run the risk of causing deliverability issues (and possible legal compliance issues as well). The key issues to manage are user and recipient consent, content transparency, and with referral incentives. Following best practices will can lead to strong organic list growth and increased revenue.
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