Email expert Liz Gould provides best practices for integrating remarketing emails into your cross-channel program.
Report shows 11% of smartphone owners are cutting out or less likely to embrace social media
Provides more accurate, scalable and efficient ad targeting and measurement across devices all while maintaining user anonymity and consumer privacy.
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the Pittsburgh Steelers and Green Bay Packers.
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Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a navigational tool to find content.
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Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are huge supporters of their football teams, but a look into their behavior and attitudes reveals passions beyond a one-dimensional Cheesehead or Towel Twirler. Considering the vast preferences, marketers recognize the need to define characteristics that truly distinguish their target audience, thus, this article delves further into the hearts and houses of Green Bay and Pittsburgh area residents.
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Removing one component of your marketing can have disastrous consequences for other parts of your business. It is time that we start thinking about the entirety of the brand and not silo any channel without the appropriate intelligence.
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An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities for marketers. Using Mosaic segments from Experian to dissect these two markets, marketers can identify the “Small-town Contentment” of Green Bay – these are middle-aged, upper-middle-class families living in small towns and surrounding satellite cities, versus the “Blue-collar Backbone” of Pittsburgh – these are budget-conscious, young and old blue-collar households living in older towns.
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The economy is up – the economy is down, which one is it? Indicators on consumers’ expectations and spending confirm our economic uncertainty as we head into 2011. Consumer spending, which accounts for roughly 70% of what our economy produces, looked strong for the fourth quarter of 2010. A CNN/Money poll of 27 leading economists […]
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Traditional university recruiting tactics are just not cutting it. The real challenge is to provide relevant content while encouraging prospective students to submit their contact details. The following list highlights new recruitment tactics that university marketers can use to attract the right candidates for their institution.
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Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12 minutes tweeting and reading tweets on Twitter.com in November 2010.
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American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing as a perfect, “spot-less” database — data quality is a balance between accuracy and completeness.
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Marketers sometimes forget that analytical models have a shelf life. Generally, marketing teams build and deploy models as needs arise. But as internal and external influencing factors change, the effectiveness of a model changes — and it may no longer drive the results that were initially intended. So if model effectiveness changes, what can be […]
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