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Targeting customers for local marketing initiatives...

Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local...

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Responsive design: creative and code collide to give e...

Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach....

Read More Responsive design: creative and code collide to give email a mobile edge
Four steps to starting successful online display ad ca...

What marketers need in order to lay the groundwork for success in their online advertising...

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Understanding the search landscape...

In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to spend more effectively on paid search ads by knowing how their target customers use search, and by applying insight into their behaviors and attitudes to...

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Using intelligence to create relevant messages...

To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual...

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Using data insights to differentiate and attract trave...

Segmentation solutions provide travel marketers with highly enriched views of their prospective...

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Cross-platform media planning, time spent using variou...

Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media...

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Top 10 trends in email, mobile and social marketing fr...

A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from...

Read More Top 10 trends in email, mobile and social marketing from 2012
Facebook advertising and CRM converge...

Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the...

Read More Facebook advertising and CRM converge