NHL dominant in Canada, popularity on the rise in the U.S.

Posted on May 30 2012 by

For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a result, NHL-related searches in Canada (the top search terms that drive traffic to the Sports – Hockey category) have declined 10% year-over-year.

Earlier start for Father’s Day searches

Posted on May 30 2012 by

It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search volume. But, when consumers are looking for gifts for Dear Old Dad, they start earlier. Father’s Day searches start to increase as far out as 6 weeks before the holiday, indicating […]

Do your homework before planning a back-to-school marketing strategy

Posted on May 29 2012 by

Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing strategies.

Flopping on a mobile marketing campaign

Posted on May 23 2012 by

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone number alone is difficult, but if you have captured the customer’s name and address, email or simply a zip code during the opt-in process, you can build links across channels to understand how they shop with you and who they are. This cross-channel identity resolution helps marketers avoid blundering when they recognize a customer in one channel, but treat them as they don’t know them in other channels.

10 consumer facts about Facebook

Posted on May 17 2012 by

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has put together 10 consumer behavioral stats based on their National Consumer Study and New Media Study about the social networking site leading up to its Friday IPO launch: 39% of Facebook […]

Reduce the static in your campaign measurement efforts

Posted on May 17 2012 by

The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex. Customers are crossing channels and making purchases in places they weren’t originally promoted to. And the limited ways in which they identify themselves is a real challenge to marketers.

15 Stats About Facebook

Posted on May 16 2012 by

With the upcoming Facebook IPO launch on Friday, we have updated a previous post based on US data showing the impact Facebook has online with its growth over the years. Here are 15 stats for the May 18th IPO: Facebook.com received 9% of all US Internet visits in April 2012. Facebook.com received more than 1.6 […]

Young couples are a strong target for everything from travel to electronics

Posted on May 16 2012 by

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.

Data quality: From the CEO to the call operator

Posted on May 15 2012 by

Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs within the next two years. But to leverage these robust solutions, organizations first need to set up solid foundations in data quality. Poor data quality can impact an organization in many […]

The high cost of marketing silos – and the requirement for flawless execution

Posted on May 10 2012 by

Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII), such as an email address, and then match it to the person’s physical address, alternate emails, social, mobile and even cookie data. This cross-channel identity resolution helps marketers to better understand customer preferences, as well as gain a better understanding of the efficacy of their marketing budget.