What the Verizon/Yahoo merger means for digital marketing

What the Verizon/Yahoo merger means for digital marketing

Yesterday it was announced that Verizon will be purchasing Yahoo for $4.83 billion. This is a significant decrease in value from the 2008 Microsoft offer to purchase Yahoo for $45 billion and it could potentially have a wide-spread impact on the emai…

Read more
Recent Posts

Five ideas for incorporating Instagram into email campaigns

Jan 09 2013 by
There is no better time to begin incorporating Instagram into your email campaigns. Here are a few ways to get started.

Read more ››

The Paleo diet is top 2013 diet search

Jan 08 2013 by
With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching for.

Read more ››

Hot holiday trends: week of December 23rd – December 31st

Jan 07 2013 by
Experian Marketing Services releases holiday marketing trends for week of December 23rd

Read more ››

SMS compliance: What you don’t know CAN hurt you

Jan 02 2013 by
In honor of SMS’s 20th anniversary and the MMA CBP’s 7th edition we would like to provide you with some key information about mobile marketing compliance.

Read more ››

Christmas Day 2012 retail visits increase 27% compared to 2011

Dec 27 2012 by
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 22.

Read more ››

Statistical significance in a testing world

Dec 27 2012 by
Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.

Read more ››

CNBC “Squawk on the Street” features Experian Marketing insights &

Dec 26 2012 by
Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.

Read more ››

Hot holiday trends: week of December 9th – 15th

Dec 21 2012 by
Experian Marketing Services releases holiday marketing trends for week of December 9th for email marketing and search intelligence

Read more ››

Creating a single customer view

Dec 21 2012 by
A single customer view has many benefits – including an improved customer experience – but can be a challenge for marketers.

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets