USPS® offers postage-back guarantee

Posted on Jun 02 2011 by

USPS® Encourages Large Advertisers to Send Direct Mail with Postage-Back Guarantee

Understanding Consumers by Discretionary Spend

Posted on May 31 2011 by

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer variables.

Jumpshot/Slapshot Snapshot: Profiling Viewers of the NHL and NBA Playoffs

Posted on May 27 2011 by

Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their respective audiences.

Memorial Day Travelers Prepare to Fuel Up for Fun

Posted on May 20 2011 by

With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.

Barbeques, Flags and Email: Celebrating Memorial Day the Email Marketing Way

Posted on May 17 2011 by

Emails sent on Memorial Day drive highest holiday transaction rates.

Growth Markets: Why the BRICs Are So Important

Posted on May 06 2011 by

In many ways it’s wrong to refer to Brazil, Russia, India and China as “developing” markets — by some measures they can be considered just as developed as the “developed” markets.

Easter Email Trends or Lack Thereof

Posted on Apr 22 2011 by

Act Locally: Americas Greenest (and Brownest) Markets

Posted on Apr 22 2011 by

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act green.

avoiding-phishes-in-a-sea-of-emails

Posted on Apr 21 2011 by

Targeting Emails to the Hispanic Segment

Posted on Apr 12 2011 by