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Hot off the “press” – the latest digital marketing ins...

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer...

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Want to increase your email frequency? Know your list ...

Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list h...

Read More Want to increase your email frequency? Know your list health!
Addressable TV: a targetable and measurable direct mar...

Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets....

Read More Addressable TV: a targetable and measurable direct marketing channel
Email blacklisting: 5 stages to recovery...

Email blacklisting: 5 stages to...

Read More Email blacklisting: 5 stages to recovery
Millennials — an interesting and influential demograph...

The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and...

Read More Millennials — an interesting and influential demographic
Google.com was the top visited mobile site last week...

Experian Marketing Services launches Hitwise Mobile to complement its leading online measurement service Mobile is one of the most dynamic aspects of marketing today. Understanding the way consumers use the Internet from their mobile devices is vital for any business to optimize its cross-channel marketing strategy. Experian Marketing Services...

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Always-on consumers, showrooming and economy among key...

Experian Marketing Services’ analyst Bill Tancer discusses consumer behavior for m...

Read More Always-on consumers, showrooming and economy among key 2013 retail trends
Cross-channel response attribution: credit where credi...

Understanding various revenue attribution methods and technologies to help marketers determine the best bang for their buck....

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Moving from multichannel to cross-channel marketing...

Marketers must unite their messages across channels to create relevant experiences regardless of the customer’s channel or device p...

Read More Moving from multichannel to cross-channel marketing