Latest Post

Loading...
The importance of random sampling in statistical exper...

Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration....

Read More The importance of random sampling in statistical experiments
Planning for holiday 2013...

Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday...

Read More Planning for holiday 2013
Married couples with children still retain their buyin...

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and...

Read More Married couples with children still retain their buying clout
Mother’s Day – Email trends and tips...

Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campa...

Read More Mother’s Day – Email trends and tips
Accurate response attribution – challenging and critic...

CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and...

Read More Accurate response attribution – challenging and critically important
Hot off the “press” – the latest digital marketing ins...

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer...

Read More Hot off the “press” – the latest digital marketing insights
Want to increase your email frequency? Know your list ...

Understanding list health is the first step in determining optimal email frequency. Here, you’ll learn key metrics to monitor to ensure proper list h...

Read More Want to increase your email frequency? Know your list health!
Addressable TV: a targetable and measurable direct mar...

Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets....

Read More Addressable TV: a targetable and measurable direct marketing channel
Email blacklisting: 5 stages to recovery...

Email blacklisting: 5 stages to...

Read More Email blacklisting: 5 stages to recovery