The right message can even make jury duty engaging

Posted on Jul 23 2012 by

Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time.

Using your toolbox

Posted on Jul 23 2012 by

As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we […]

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Posted on Jul 20 2012 by

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.

Thinking about using symbols in your email subject lines?

Posted on Jul 17 2012 by

How to effectively use symbols in email subject lines

How to solve deliverability issues in direct mail records

Posted on Jul 17 2012 by

The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.

Marriage and cohabitation insights to help connect with LGBT customers

Posted on Jul 12 2012 by

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.

Develop a winning online marketing program

Posted on Jul 11 2012 by

Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian Marketing’s targeting solutions to develop a winning online marketing program.

When it comes to the digital future, go back to the basics

Posted on Jul 09 2012 by

To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world.

What’s on tap this holiday shopping season?

Posted on Jul 03 2012 by

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season.

Tips for the 2012 holiday shopping season

Posted on Jul 03 2012 by

Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there are a few essential practices that should be known and leveraged by all. Before identifying promotional offers, considering store layout, or producing any marketing materials, take a step back. Holiday success […]