Google+ opens the floodgates to all, market share rockets

Posted on Sep 26 2011 by

Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only” to "open access" available to everyone.

Opening access created a massive spike in market share of visits for the site, with a 1269% growth from the week ending September 17th to the week of September 24th. The site also received nearly 15 million total US visits last week.

In just one week, Google+ went from ranking as 54th most visited site in our Social Networking and Forums category to 8th place.

The evolution of Google+’s audience composition from its launch in early July to last week illustrates how quickly the cycle from “Innovator” and “Early Adopter” phase, to the “Early Majority” and “Late Majority” can occur.

In comparison to the online population, Google + continued to over-index for and win a high share of its visits from Mosaic USA 2011 Types which contain “Influencers”, “Early Adopters” and the internet-savvy, like “Bohemian Groove”, “Gotham Blend” and “Progressive Potpourri” ; this indicates that “Early Adopters” still account for a large share of Google+’s traffic.

Yet the week of September 24th also saw a sharp increase in visit share from “Hispanic Harmony”, “Platinum Prosperity” and “Striving Single Scene”, amongst others, shifting the audience profile of Google+. Besides the outlier “Platinum Prosperity”, the unifying factor between these varied groups is their lower to middle income profile. This evolution in audience profile indicates that Google+ may be shifting into the “Early Majority” stage.

Note – the data does not include mobile traffic or traffic from the Google Notification Bar

Thanks to Margot Bonner, Analyst on the Custom Data & Insights team for helping with today’s analysis.

2011 Fantasy Football visits are highest in 3 years

Posted on Sep 23 2011 by

The NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus August 2010.

Th…

Top five flash sales tips

Posted on Sep 22 2011 by

Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more than 128 percent in June 2011 over June of last year according to Experian Hitwise. Flash Sales are more than timely offers.

Gone in 7 seconds

Posted on Sep 21 2011 by

Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability first and the creative second are stealing market share and increasing their conversion rates. By understanding your visitors you can develop strategic messaging and site layouts tailored to the different segments within you visitor universe.

Latest political polls track with online performance for presidential candidates

Posted on Sep 15 2011 by

As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites showed similar performance.

In the lead-up to Ms. Bachmann’s successful performance in the Ames Straw Poll (August 13th, 2011), her website lead amongst top GOP contenders in market share of visits. But as speculation around Mr. Perry’s candidacy grew during the week ending August 13th, culminating with his official announcement on the 13th, his market share of visit quickly jumped. Indeed, even after the post-announcement drop-off, RickPerry.org’s share of visits is up 506% (week of September 3rd vs. week of August 6th).

Mitt Romney’s site has since received the most traffic among candidates for the week ending September 10, 2011.

How to capture a wide range of customer data in today’s market

Posted on Sep 13 2011 by

The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what the unique attributes are and how they can be related to a common perspective across silos.

Are you attracting the right type of Facebook fans?

Posted on Sep 13 2011 by

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce …

If it ain’t broke, you’d better still fix it

Posted on Sep 09 2011 by

Most organizations today are still siloed by channel, and success is measured by how well a “channel” performs. A view of how the customer behaves across an organization and a robust understanding of consumer attitudes and preferences is often missing. Don’t leave significant marketing return on the table.

Retail customer identification capture: time for a checkup!

Posted on Sep 06 2011 by

Given recent court decisions, marketers are reviewing and updating their processes to identify who their customers are. Are they in compliance with current laws and rulings? What will the next restriction be? Is it customer friendly? Should they stop asking for any customer information at all in order to avoid a lawsuit? Experian Data Management Services recomends a “Checkup.”

AllPosters.com emails have arrived

Posted on Sep 06 2011 by

I’d like to share a short story about gmail, email, and deliverability success… Allposters.com (one of three Art.com brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email Service Provider (Experian CheetahMail ) Account team, they identified and implemented a series of initiatives [...]