Lots of Data: New Challenges

Lots of Data: New Challenges

Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in…

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Recent Posts

Targeting customers for local marketing initiatives

Feb 21 2013 by
Marketing to a local audience can be vital for certain products and services. Here, we examine strategies to identify and target local customers.

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Responsive design: creative and code collide to give email a

Feb 20 2013 by
Responsive design has shown to be a viable option to effectively optimize emails for mobile. Here are some key findings on this new approach.

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Four steps to starting successful online display ad campaigns

Feb 20 2013 by
What marketers need in order to lay the groundwork for success in their online advertising campaigns.

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Using intelligence to create relevant messages

Feb 13 2013 by
To create meaningful interactions, organizations need consumer demographic and behavioral details to better understand individual need.

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Using data insights to differentiate and attract travelers

Feb 11 2013 by
Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.

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Cross-platform media planning, time spent using various platforms

Feb 06 2013 by
Get a sneak peak of the cross-platform media planning section of The 2013 Digital Marketer report. Here we look at time spent using various media platforms.

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Top 10 trends in email, mobile and social marketing from

Feb 04 2013 by
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.

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Facebook advertising and CRM converge

Feb 01 2013 by
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the network.

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Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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