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Smartphone users flock to mobile IM/chat apps...

The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of...

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Five data mapping strategies that optimize marketing...

Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral...

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Consumers don’t live in channels and neither should ma...

The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer....

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The importance of random sampling in statistical exper...

Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration....

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Planning for holiday 2013...

Description: Findings from the 2012 Strategic Accounts Holiday Analysis and recommendations for holiday...

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Married couples with children still retain their buyin...

Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and...

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Mother’s Day – Email trends and tips...

Experian CheetahMail’s Mother’s Day email highlights. Tips to help email marketers achieve success with Mother’s Day campa...

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Accurate response attribution – challenging and critic...

CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and...

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Hot off the “press” – the latest digital marketing ins...

The 2013 Digital Marketer Report is here! Get actionable data and insights to shape an integrated customer experience and help you be customer...

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