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Cross-channel marketing platforms...

What are cross-channel marketing platforms and how marketers can benefit from...

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Early Adopter Millennials make great social advocates...

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to...

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Does business intelligence work for you?...

Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....

Read More Does business intelligence work for you?
Latinos over index in the hair styling product categor...

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among L...

Read More Latinos over index in the hair styling product category: Brands make a difference
Prioritize email quality over quantity...

Here are two points marketers need to remember in order to ensure quality over quantity in email address...

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Holiday insights for the early bird marketer...

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday...

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A week in the life of today’s hyper-connected consumer...

Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video....

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Optimizing cross-channel marketing spend...

How to optimally allocate marketing spend across online/offline channels....

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Making your mark with a newsletter...

A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer...

Read More Making your mark with a newsletter