Back-to-school is big business for marketers

Posted on Jul 26 2012 by

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.

Let the marketing games begin

Posted on Jul 24 2012 by

The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The composite television and online audience for the Olympics will span a wide range of demographic characteristics…

Experian CheetahMail’s digital summit kicks off tomorrow in Las Vegas

Posted on Jul 24 2012 by

Experian CheetahMail’s digital summit

How to overcome dirty data

Posted on Jul 24 2012 by

Customers are the life blood of every organization. With customers comes information, and no matter the size or the industry, every organization has some sort of data repository that houses contact details. This information is critical to operations and allows businesses to market and serve their customers and prospects appropriately. Because of the fluidity of […]

The right message can even make jury duty engaging

Posted on Jul 23 2012 by

Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time.

Using your toolbox

Posted on Jul 23 2012 by

As someone who likes to do various projects around the house, I learned a long time ago that it is important to have the right tools to get the job done. The problem is that too often we get comfortable with our favorite tools and don’t realize that the job could be easier if we […]

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Posted on Jul 20 2012 by

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.

Thinking about using symbols in your email subject lines?

Posted on Jul 17 2012 by

How to effectively use symbols in email subject lines

How to solve deliverability issues in direct mail records

Posted on Jul 17 2012 by

The goal for marketers is to identify and drop records with deliverability issues performing below breakeven to ensure they only mail to the most effective set of records. Learn more about solving deliverability issues in direct mail.

Marriage and cohabitation insights to help connect with LGBT customers

Posted on Jul 12 2012 by

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.