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Impact of New Paywall on NYTimes.com: Pageviews Down B...

After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news...

Read More Impact of New Paywall on NYTimes.com: Pageviews Down Between 11-30%
UConn Is #1, But Hartford-New Haven Ranks High In More...

Basketball alone doesn't define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market...

Read More UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball
Final Four Roundball Rankings...

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest....

Read More Final Four Roundball Rankings
Print Coupon Use Strong Despite Increase In Digital Co...

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five...

Read More Print Coupon Use Strong Despite Increase In Digital Coupons
High Income Americans Lead The Charge In Economic Opti...

According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That's up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost......

Read More High Income Americans Lead The Charge In Economic Optimism Rise
Further Bracket Breakdown: The Next Round of Host Citi...

Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some of them merely leveraging their time in the limelight to generate business for their town?...

Read More Further Bracket Breakdown: The Next Round of Host Cities
Cinderella Teams Have Contrasting Styles Both on the C...

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets compare to one...

Read More Cinderella Teams Have Contrasting Styles Both on the Court and in the Marketplace
The More Things Change, The More They… Change...

When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I'm not quick to answer. The more you study observed Internet behavior, the more you realize how quickly things can...

Read More The More Things Change, The More They… Change
Catching Office Online NCAA Tournament Streamers in th...

According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as likely online game streamers. How do you know which ones they...

Read More Catching Office Online NCAA Tournament Streamers in the Act