Three tips you can reduce your shopping cart abandonment rate and increase revenue.
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.
Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.
Facebook’s upcoming location-based status update feature will likely be extremely relevant to its users. An increasing percentage of American adults are Facebook users who also access the Internet via their cell phones—a prime target audience for Facebook’s new mobile feature. As of March, 22 2010, 29% of the adult population were facebook.com visitors who also [...]
In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled in just the last two years. Watching online streaming video is becoming ever more popular among adults of all ages. Nonetheless, 18-to-34 year-olds are the most likely to watch online streaming [...]
During the previous two years, ownership of stocks and bonds among American adults has seen its share of ups and downs. In 2008 and much of 2009, ownership generally declined. But a year and a half after the onset of the economic recession, stock and bond ownership has begun to climb back to pre-recession levels. [...]
Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them as he or she can in their email marketing endeavors.
Email marketing is an ever evolving art. It morphs and changes from one hot topic — or “must have” — to the next. Below are twelve current hot topics in email marketing listed in no particular order. Any serious or casual email marketer should know what these are and should use as many as them [...]
The overarching trend in personal federal income tax filing for the past two years has been a slight decline in the US tax payers’ inclination to use professional tax services. Over the past two years, the number of tax payers who prefer to let professionals prepare their taxes has decreased by three percentage points (from [...]
The highly anticipated Apple® iPadTM finally hit the market and early adopters lined up for hours outside of Apple’s iconic stores in hopes of being among the first to get their hands on the revolutionary new tablet computer. This is obviously not the first, nor is it likely the last Apple product to generate so much excitement, but certain consumers and parts of the country sure seem more excitable by announcements by Steve Jobs than others.
It is inevitable that sometime in an email marketer’s life, there will be a mistake in a live email deployment. This could come in the form of the wrong subject line, missing or broken images, mismatched offer codes, incorrect content, a down website just to name a few. How should mistakes be handled? Yes, sticking [...]
Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite a few screens that are used simultaneously and multifariously. The TV set can play the main role, become background noise, or act as a first step in a further quest for [...]
