Apr 09 2013 by Kathy Menis
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.
Apr 03 2013 by Denice Surjan
The Digital Marketer Webinar Series kicked off with “Life is the channel.” Host Bill Tancer covered confidence levels, cross-channel and the always-on consumer.
Apr 02 2013 by Adam Sugano
Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration.
Mar 25 2013 by Bill Schneider
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.
Mar 21 2013 by Nancy Shaver
CMOs know that understanding the contribution of marketing efforts would mean the ability to allocate marketing spend for maximum impact and return.