Latest Post

Loading...
Americans spend 58 minutes a day on their smartphones...

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone...

Read More Americans spend 58 minutes a day on their smartphones
Five quick tips for cleaner customer data and improved...

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with...

Read More Five quick tips for cleaner customer data and improved marketing campaigns
Building brand loyalty – let your customers show you t...

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand...

Read More Building brand loyalty – let your customers show you the way
Three ways ecommerce marketers can reduce shopping car...

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue....

Read More Three ways ecommerce marketers can reduce shopping cart abandonment
Health information exchanges prompt data quality effor...

New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...

Read More Health information exchanges prompt data quality efforts
Top 7 trends for marketers to focus on this year...

From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the...

Read More Top 7 trends for marketers to focus on this year
Cross-channel marketing platforms...

What are cross-channel marketing platforms and how marketers can benefit from...

Read More Cross-channel marketing platforms
Early Adopter Millennials make great social advocates...

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to...

Read More Early Adopter Millennials make great social advocates
Does business intelligence work for you?...

Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....

Read More Does business intelligence work for you?