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Easter Email Trends or Lack Thereof...

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Act Locally: Americas Greenest (and Brownest) Markets...

Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the green revolution.According to an analysis by Experian Simmons, 35% of the U.S. adult population can be classified as individuals who generally think and act...

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avoiding-phishes-in-a-sea-of-emails...

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Targeting Emails to the Hispanic Segment...

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Impact of New Paywall on NYTimes.com: Pageviews Down B...

After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news...

Read More Impact of New Paywall on NYTimes.com: Pageviews Down Between 11-30%
UConn Is #1, But Hartford-New Haven Ranks High In More...

Basketball alone doesn't define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins culminating in a national championship, here are 11 things you might not have known about the Hartford-New Haven market...

Read More UConn Is #1, But Hartford-New Haven Ranks High In More Than Just Basketball
Final Four Roundball Rankings...

We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of the U.S. population has an interest in college basketball. Richmond (26.7%) and Indianapolis (26.3%) are the Final Four markets with the highest level of interest....

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Print Coupon Use Strong Despite Increase In Digital Co...

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of almost 3-to-1. Fully 68% of all U.S. adults said their household uses print coupons, a number that has remained relatively unchanged during the past five...

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High Income Americans Lead The Charge In Economic Opti...

According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be financially better off than they are today. That's up from 30.7% who felt this way as of November 8, 2010, a relative increase of almost......

Read More High Income Americans Lead The Charge In Economic Optimism Rise