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Building brand loyalty – let your customers show you t...

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand...

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Three ways ecommerce marketers can reduce shopping car...

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue....

Read More Three ways ecommerce marketers can reduce shopping cart abandonment
Health information exchanges prompt data quality effor...

New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...

Read More Health information exchanges prompt data quality efforts
Top 7 trends for marketers to focus on this year...

From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the...

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Cross-channel marketing platforms...

What are cross-channel marketing platforms and how marketers can benefit from...

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Early Adopter Millennials make great social advocates...

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to...

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Does business intelligence work for you?...

Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....

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Latinos over index in the hair styling product categor...

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among L...

Read More Latinos over index in the hair styling product category: Brands make a difference
Prioritize email quality over quantity...

Here are two points marketers need to remember in order to ensure quality over quantity in email address...

Read More Prioritize email quality over quantity