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Data quality must improve for marketing analytics to w...

With the cross-channel revolution well underway, marketers are trying to keep up with savvy consumers who make purchasing decisions quickly. To better reach consumers, organizations are working to better understand each individual to provide a more coordinated experience across channels. New Experian QAS research shows that organizations are operating...

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On-the-go moms need on-the-go marketing this Back to S...

To prepare for the Back to School season, marketers need to find out how to connect with kids, and more importantly, their mothers. The moms of school-aged children (ages 6-17) are busier than ever, and want marketers to meet them where they are—online and on the go. Experian Marketing...

Read More On-the-go moms need on-the-go marketing this Back to School season
Embracing the cross-channel marketing imperative...

Engaging customers seamlessly across channels is an absolute imperative for today’s marketer…but it isn’t easy to do. A recent Experian Marketing Services survey showed that just 44% of those asked had integrated their online and offline marketing programs. So 56% of the respondents’ customers could be receiving uncoordinated messages...

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It’s graduation season and business is booming!...

Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner, we wanted to take a look at search traffic around this important milestone. Specifically, we looked at what consumers are searching for and then dug...

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Delivering A+ campaigns this back-to-school season...

The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative p...

Read More Delivering A+ campaigns this back-to-school season
How Big Data enables a customer-centric marketing proc...

How marketers can harness Big Data to guide and optimize their customer-centric marketing...

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Admitting you have a data quality problem is the first...

Marketers should improve data collection strategies and data cleansing methodologies to enable more relevant campaign messaging and timely...

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Marketing with predictive analytics – Understanding mo...

Marketers rely on data and analytics to ensure they are equipped with the best insights to stay relevant in today’s digital world. So of course it’s important for marketers to master analytical skills and define processes that can effectively scale with the constant feeds of data over time. In...

Read More Marketing with predictive analytics – Understanding model over fitting
Americans spend 58 minutes a day on their smartphones...

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone...

Read More Americans spend 58 minutes a day on their smartphones