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What the DOMA and Prop8 rulings mean for marketers...

On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important group for marketers, now more than...

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Holiday email survey suggests ways to target global cu...

A new study examines global differences in responses to holiday email campaigns, suggesting that marketers should adjust messaging to target different...

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Why Your Customers Aren’t Getting Your Emails...

Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and more emails are sent out, companies are faced with the challenge of dealing with bad email addresses and the consequences that come with them. Internet...

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Housekeeping items for the 2013 holiday season...

The winter holiday season is just around the corner. In order to capitalize on the upcoming season, here are some housekeeping items that we learned from last year’s holiday marketing data. Shopping on the go Mobile activity increased significantly during the Black Friday weekend as consumers were on the...

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Promoting Pinterest through email campaigns...

Pinterest is one of the newest social media platforms that marketers are using to promote their brands and products. It’s a very visual and social tool, relying on users to share or “pin” their favorite images that link to external websites. It has been highly successful as a way...

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Email marketers looking to go cross-channel: Start by ...

It seems that all marketers are talking about these days is ‘cross-channel optimization’—the ability to reach today’s hyper connected customers through every mode of communication possible, whether that be email, social media, mobile, print, display…the list is endless. It’s a lofty pursuit and, let’s face it, it can be...

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Lifestyles of the LGBT community: Focus on Auto, Food ...

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services...

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Four mobile marketing pitfalls to avoid...

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile...

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LGBT 101: What marketers need to know about gay consum...

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

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