Clean your email database before the holiday rush

Posted on Oct 11 2011 by

According to Experian CheetahMail, the average email bounce rate is 2.6 percent. With Black Friday and Cyber Monday fast approaching, many marketers are rushing to put together email campaigns to drive consumer spending. While the offers and message are extremely important, they are meaningless if they do not reach the intended consumers.

December and October busiest months for social media

Posted on Oct 11 2011 by

Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums have increased by nearly 11% and, if you saw my Internet clock blog last month, social media accounts for nearly a quarter of all time spent online. But when are people engaging with social media the most?

iPhone 5 rumors shaped search activity

Posted on Oct 07 2011 by

On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone 5 instead of an upgrade to the current iPhone.

Dare to be different? Test first!

Posted on Oct 06 2011 by

So despite the findings included in my last blog post, (indicating that subject lines with uncommon discounts do not, on average, do as well as campaigns with traditional percentage discounts), you want to test them out for yourself? I don’t blame you! As marketers we all know that what doesn’t catch the eye of one [...]

Time to fine-tune your holiday display ad campaigns

Posted on Oct 05 2011 by

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll need for the right strategy to optimize your media buying.

Kindle Fire searches twice as big as iPad

Posted on Oct 04 2011 by

It was only a couple of months ago that I was blogging about the online battle between the iPad and Kindle. Back in August, iPad dominated the UK search market, with twice as much search volume as the Kindle.

Lean in

Posted on Oct 03 2011 by

The marketing industry is experiencing this kind of change today. The shift to cross channel marketing is a huge curve for companies to go through. Those that have leaned into the curve are seeing huge success while those that have resisted the momentum are struggling to keep up.

Holiday email volume to increase 20% this season

Posted on Oct 03 2011 by

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for both Q1 2011 and Q2 2011 [...]

Reaching the “New American Consumer” during the holiday season

Posted on Sep 29 2011 by

One way marketers have responded to this new consumer behavior is evidenced by deeper discount offers being made within email campaigns throughout the holiday season. In email offers, 30% off is the new 20% off. Deeper discounts – of 50% or higher – also increased last year. This trend of higher offers should continue this season and start even sooner. Email marketers relied on heavy end-of-season discounts in 2010.

Mobile marketing trends

Posted on Sep 29 2011 by

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the go.