Developing real-time marketing intelligence

Posted on Aug 20 2012 by

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their […]

Promote social networks to improve your next email campaign

Posted on Aug 20 2012 by

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.

Unlocking the “social silo”: leveraging social insights across channels

Posted on Aug 17 2012 by

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?

Delivering on success: Q&A with Spencer Kollas, Experian CheetahMail global leader for email deliverability

Posted on Aug 15 2012 by

Experian CheetahMail’s Spencer Kollas discusses email inbox deliverability and the importance of subscriber engagement.

Most searched Olympians of 2012 London games

Posted on Aug 15 2012 by

The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the beloved athletes who led the U.S. to the most medals at these games, which are the most searched?

How to be customer obsessed

Posted on Aug 14 2012 by

Businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right path.

Google share of searches at 66 percent in July 2012

Posted on Aug 13 2012 by

Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined Bing-powered search comprised 26.95 percent of searches for the month, with Yahoo! Search and Bing receiving 13.83 percent and 13.12 percent, respectively.

The challenge of linking digital data: email, mobile, social and more

Posted on Aug 10 2012 by

Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work.

Must-know stats to connect with Dana in multiple channels

Posted on Aug 10 2012 by

Dana’s your best customer if you work hard to earn her loyalty. Savvy marketers rejoice: here’s some key intel to help you create meaningful connections with her.

Sky-high Olympics television ratings provide lift to airline advertisers

Posted on Aug 09 2012 by

An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?