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Lifestyles of the LGBT community: Focus on Auto, Food ...

Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals. In this second blog of the LGBT series tied to our 2013 LGBT consumer report, we’ll leverage consumer segmentation systems developed by Experian Marketing Services...

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Four mobile marketing pitfalls to avoid...

Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile...

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LGBT 101: What marketers need to know about gay consum...

Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...

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Father’s Day ‘gift guides’ a best practice for retail ...

Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise....

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Three tips to finding the right affiliate marketing pa...

While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales for their online shop, incorporating insights from Experian Marketing Services’ Hitwise can strengthen affiliate p...

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Emails with offers drive Back to School purchases...

Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms through Back to School email c...

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Data quality must improve for marketing analytics to w...

With the cross-channel revolution well underway, marketers are trying to keep up with savvy consumers who make purchasing decisions quickly. To better reach consumers, organizations are working to better understand each individual to provide a more coordinated experience across channels. New Experian QAS research shows that organizations are operating...

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On-the-go moms need on-the-go marketing this Back to S...

To prepare for the Back to School season, marketers need to find out how to connect with kids, and more importantly, their mothers. The moms of school-aged children (ages 6-17) are busier than ever, and want marketers to meet them where they are—online and on the go. Experian Marketing...

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Embracing the cross-channel marketing imperative...

Engaging customers seamlessly across channels is an absolute imperative for today’s marketer…but it isn’t easy to do. A recent Experian Marketing Services survey showed that just 44% of those asked had integrated their online and offline marketing programs. So 56% of the respondents’ customers could be receiving uncoordinated messages...

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