3 key insights to building and enhancing your mobile marketing strategy

Posted on Aug 29 2012 by

Every brand has an opportunity to drive revenue and engagement through mobile marketing, but what sets some programs far above the rest? Here are 3 key considerations to keep in mind when planning and executing a successful mobile strategy.

Top TV shows for reaching key voters

Posted on Aug 28 2012 by

Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter segments.

An important step toward cross-channel marketing optimization

Posted on Aug 28 2012 by

Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to […]

Getting ready for Halloween email promotion

Posted on Aug 24 2012 by

Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season – Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over half of Halloween-related email volume was […]

DMARC – what is it and should you care?

Posted on Aug 21 2012 by

There have been a lot of conversations and questions within the industry lately about ways for email senders to protect themselves from malicious phishing attacks. The newest approach is a technical specification called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC was created by both senders (brands and ESPs) and receivers (ISPs) […]

Get the word out: copywriting tips for email and mobile marketing

Posted on Aug 21 2012 by

I am often asked by clients for tips on how they can improve response to their email and mobile marketing efforts. I always tell them that a visually compelling email is not enough—you need a clearly constructed, engaging message. With more products and services competing for the consumer dollar every day, effective digital copywriting carries […]

iPhone 5 and iPad Mini searches on the rise

Posted on Aug 20 2012 by

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more […]

Developing real-time marketing intelligence

Posted on Aug 20 2012 by

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their […]

Promote social networks to improve your next email campaign

Posted on Aug 20 2012 by

Learn the best ways to use the top-promoted social networks like Facebook, Twitter and Pinterest to boost your next email campaign.

Unlocking the “social silo”: leveraging social insights across channels

Posted on Aug 17 2012 by

How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?