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It’s graduation season and business is booming!...

Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner, we wanted to take a look at search traffic around this important milestone. Specifically, we looked at what consumers are searching for and then dug...

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Delivering A+ campaigns this back-to-school season...

The Back-to-School season is hot time for retailers. Experian Marketing Services’ recent webinar covers how consumers behave during Back-to-School season and how marketers can effectively target and engage them during this lucrative p...

Read More Delivering A+ campaigns this back-to-school season
How Big Data enables a customer-centric marketing proc...

How marketers can harness Big Data to guide and optimize their customer-centric marketing...

Read More How Big Data enables a customer-centric marketing process
Admitting you have a data quality problem is the first...

Marketers should improve data collection strategies and data cleansing methodologies to enable more relevant campaign messaging and timely...

Read More Admitting you have a data quality problem is the first step
Marketing with predictive analytics – Understanding mo...

Marketers rely on data and analytics to ensure they are equipped with the best insights to stay relevant in today’s digital world. So of course it’s important for marketers to master analytical skills and define processes that can effectively scale with the constant feeds of data over time. In...

Read More Marketing with predictive analytics – Understanding model over fitting
Americans spend 58 minutes a day on their smartphones...

New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device. On average, smartphone owners devote 26% of the time they spend on their phone...

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Five quick tips for cleaner customer data and improved...

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with...

Read More Five quick tips for cleaner customer data and improved marketing campaigns
Building brand loyalty – let your customers show you t...

How to use the cross-channel customer journey as a guide that can aide in improving the overall brand...

Read More Building brand loyalty – let your customers show you the way
Three ways ecommerce marketers can reduce shopping car...

Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue....

Read More Three ways ecommerce marketers can reduce shopping cart abandonment