Three ways to optimize email for mobile consumers

Posted on Jan 25 2012 by

Fifty-two percent of consumers access email via their smartphones. Given that this number is growing rapidly, and that most consumers are no longer willing to tolerate emails that don’t display properly on mobile devices, designing your emails to be “smarter” for mobile can go a long way.

What’s new in 2012 for data quality?

Posted on Jan 25 2012 by

Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on collecting an accurate mailing address in order to save costs and improve operational efficiencies around direct mail and catalog campaigns. Now, we see businesses validating a host of different contact data […]

Brady Jersey Or Belichick Hoodie – Which One Does Your Customer Want?

Posted on Jan 24 2012 by

It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain group of people – say (speaking of relevancy), New England Patriots fans should be included in a sports apparel campaign.

Campaign Management Means Different Things To Different Marketers in 2012

Posted on Jan 19 2012 by

A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order. More sophisticated tools enable for branching decisions whereby different audiences receive a different message based upon scoring, firmographic, behavioral response or other segmentation schemes.

A CheetahMail New Years’ Resolution: Giving Up Email Append

Posted on Jan 18 2012 by

Ten years ago in December of 2001, I coordinated an initiative with many of the leading email service and data providers to agree upon “Best Practices for Email Append” under the auspices of the Association for Interactive Marketing (a former subsidiary of the DMA).   At the time, my thought was that since few offline marketers [...]

Three steps to maintaining a clean email database

Posted on Jan 18 2012 by

Experian Marketing Services is compiling data, trends and benchmarks to share with marketers in the 2012 Digital Marketer. Below is a sneak peek into just some of the data quality tips you can expect from this valuable report. Successful delivery of an email to a specific consumer is just as important as the message being […]

Will it be Lobster or Crab?

Posted on Jan 17 2012 by

AFC Championship Provides Opportunity to Compare New England vs. Baltimore It’s a matchup of contrasting styles – Tom Brady and the machine-like offense of the New England Patriots versus Ray Lewis and the virtually impenetrable defense of the Baltimore Ravens. These teams have been built and equipped to compete with vastly different strengths and skill […]

Pinteresting Trend in Social Media

Posted on Jan 17 2012 by

The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and share things you love, recently emerged as one of the top 10 websites within the Hitwise Social Networking & Forums category. The invitation only site received nearly 11 million total visits […]

Embracing Marketing Innovation in 2012

Posted on Jan 12 2012 by

Each year, new technologies emerge, the media landscape evolves and consumers expect more from the products they buy and the media they consume. So marketers must innovate continuously by actively exploring, experimenting, evaluating and optimizing. My colleagues and I recently created the Experian Marketing Innovation Report 2012 to help address some of the key issues […]

Multifaceted Messaging Required for Reaching Multigenerational Households

Posted on Jan 11 2012 by

Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations. Baby boomer householders are particularly prone to multigenerational family living situations as they find themselves dealing with the demands of housing both an adult age child and a senior age parent at the same time. Experian’s Mosaic USA helps marketers to identify areas of the country most likely to have multigenerational families.