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Guest post: How third-party data can help auto adverti...

As auto manufacturers battle a widening gap between accelerating innovation and financial health, they face additional challenges around changing consumer shopping habits. According to...

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How knowing the social determinants of health impactin...

The world of healthcare is often left to the doctors, surgeons and scientists. They examine our bodies, organs and genetics, determining if we are...

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Experian’s Media Planning & Attribution Voted for...

Experian has always prided itself on its many areas of expertise, as well as its dedication to providing our clients with advanced data and...

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Is Advanced TV the answer to today’s sonic boom?...

Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...

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It’s not just TV. It’s connected TV....

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

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Auto marketers: It’s time to pay attention to Gen Z...

What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...

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Podcast: Chico’s FAS shares how their relationship wit...

During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...

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The secret sauce of retailers: Using data to compete i...

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

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So much data—so little time (3 ways to maximize consum...

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

Read More So much data—so little time (3 ways to maximize consumer data)