Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...
The digital advertising landscape has undergone a seismic shift in recent years. Privacy-conscious consumers, transformative regulations, and emerging technologies are converging to redefine how...
The cookieless future is here, and it’s time to start thinking about how you will adapt your strategies to this new reality. In a...
The rise of streaming TV advertising is revolutionizing the marketing landscape, bringing together the best of traditional television’s broad audience reach and digital’s precise...
As a marketer, you know that the digital landscape is always changing. That’s why it’s important to make sure you’re equipped with the right...
It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...
As I walked onto the buzzing streets of Cannes for the first time, my senses were immediately captivated by the energy that filled the...
It’s been one week since the highly anticipated Cannes Lions 2023 – the event of the year for advertising and creativity. We’re thrilled to...
Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....
