The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. Is it?
Leverage those touch points to communicate the right message at the right time
Find out why back-to-school campaigns in the first half of August are so successful in generating the most revenue.
Technology has brought about immense change in the lives of American consumers. Today, eight-in-ten U.S. adults access the Internet and seven-in-ten use email and surf the web. Fully nine-in-ten adults have at least one mobile device and four-in-ten send text messages. While many Americans wholeheartedly embrace new technology and adopt it quickly, others take a [...]
Since November of 2009, young adults have also been increasingly identifying as “conservative” when it comes to their political ideology. As of August 9, 2010, 32% of adults ages 18 to 24 identified as “conservative” compared with 39% who identified as “middle-of-the-road” and only 17% who identified as “liberal.”
Interestingly, employed Americans now seem to be more jittery about the future of the U.S. economy than the unemployed. Simmons DataStream reveals that on July 19, 2010, only 18.5% of employed Americans were optimistic about the future of the U.S. economy compared with 37.7% of employed adults who were optimistic on August 3, 2009, a relative decline in optimism of 51% in just a year.
Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that cannot be obtained by examining the behaviors of individuals alone. Experian Simmons, by employing a methodology by which all eligible individuals ages 6 and older in a single household are surveyed, [...]
American consumers have gone through many a tribulation in the past two and a half years. Hopes were pinned on an economic recovery that was going to be spurred by resumed consumption growth. Nonetheless, we seem to be far from it, at least for the time being, which has had a negative impact on the [...]
Health and diet marketers take note: Experian Simmons DataStream reports the percentage of American women age 25 to 54 dieting during a typical week rose to 44.8% during the 52-week period ending July 19, 2010, up from the 42.6% observed during the 52-week period ending July 20, 2009. That means that in a single year, [...]
With the current state of the economy and world affairs, it’s easy to understand that many people would have trouble sleeping these days. Interestingly though, the percent of Americans with insomnia held remarkably stable between July 21, 2008 and July 5, 2010. Simmons DataStream finds that during any given week in that timeframe between 5.5% [...]
For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of Mexico on April 20. Since then, BP’s crisis mismanagement and failed attempts to stop the oil spill have transformed this unfortunate event into an ecological disaster with political and financial consequences [...]
Retailers are in the thick of the back-to-school season and trying to make the best of a stubbornly sluggish economy. As such, Experian Simmons is devoting this post to analyzing the seasonal trends in American moms’ tendency to indulge their kids. Since the onset of the recession, the propensity of moms to indulge their children [...]
News of Americans’ declining faith in the economic recovery has been widespread in the recent weeks, with unemployment concerns and dwindling stock returns contributing to an increasingly pessimistic sentiment. In fact, the Conference Board Consumer Confidence Index® fell to 52.9 in June 2010 from 62.7 in May 2010. Even high earners, those with personal annual [...]
Learn about the tools you need to plan a Back-to-School campaign in style.
