Solving for the data problem: Making information work for your business

Posted on Feb 03 2015 by

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality.

Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by

With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.

Meet today’s 5 distinct mom segments

Posted on Jan 29 2015 by

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.

Trending Now: Top 6 Juno-inspired emails

Posted on Jan 28 2015 by

How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.

Join @ExperianMkt and @Ad_Truth for #DPD15 chat on Twitter

Posted on Jan 27 2015 by

Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.

3 reasons to make mobile your priority

Posted on Jan 27 2015 by

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.

The equitable exchange – why personalization is our duty

Posted on Jan 22 2015 by

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.

Champagne wishes and caviar dreams: Marketers plug into the lifestyles of the rich (and maybe famous)

Posted on Jan 15 2015 by

The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet of Things?

5 must-have lessons from the 2014 holiday season

Posted on Jan 14 2015 by

Get analysis and insights on top performing retail sites and the most effective channels driving online traffic, in our top lessons from the 2014 holiday season.

#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by

That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.