Sometimes less is more in the world of data

Posted on Jun 26 2014 by

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results.

Marketers plagued by big data, technology and organizational structure

Posted on Jun 25 2014 by

How can marketers overcome obstacles on their path to marketing Nirvana?

High-definition customer profiles: A ‘clapperboard’ for marketers

Posted on Jun 24 2014 by

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.

Are you focused on performance or intelligence?

Posted on Jun 23 2014 by

Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for businesses navigate data quality obstacles.

Experian Marketing Services takes home three Stevie Awards at the American Business Awards

Posted on Jun 20 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer: Benchmark and Trend Report were recognized among more than 3,300 nominations nationwide at the American Business Awards.

What ‘Battlestar Galactica’ can teach us about geotargeting

Posted on Jun 20 2014 by

Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must understand how to use geodata.

Preparing for the upcoming Canadian Anti-Spam Law

Posted on Jun 17 2014 by

On July 1, 2014, Canada will begin enforcing its Anti-Spam Law (CASL). Any organization sending commercial electronic messages into Canada will need to optimize their customer acquisition and messaging practices.

They want you to want them: Win your cart abandoners back by showing you care

Posted on Jun 12 2014 by

Abandoned cart emails with personalized subject lines and content that dynamically shows the items left in a customer’s cart are top performers. Find out why!

The biggest data quality challenges

Posted on Jun 10 2014 by

Strategic initiatives are dependent on data for customer insight, but poor data quality is hurting marketers.

Back-to-school shopping continues past August

Posted on Jun 06 2014 by

According to research from Experian Marketing Services, waiting to shop until the school year starts, has become more common in recent years. Bill Tancer, General Manager of Global Research at Experian Marketing Services, talked to CNBC about this trend in an interview with CNBC.