How online data will remake offline marketing

Posted on Dec 03 2014 by

With the continued growth of data from the connected world, it is only a matter of time before we see offline marketing practices influenced heavily by online data.

Holiday shopping behaviors coming to light

Posted on Dec 02 2014 by

Bill Tancer’s take on what’s motivating holiday shopping behaviors this season.

There’s no place like a smart home this holiday

Posted on Nov 25 2014 by

The rapidly growing trend in devices that connect to the Internet beyond smartphones, tablets and computers, known as the “Internet of Things,” manifested itself during the 2013 holiday season through the popularity of connected fitness trackers like the Fitbit and the Jawbone Up. This year, it’s likely that a collection of smart home devices, such […]

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.

Ashley Johnston is named Woman of the Year at 2014 Stevie® Awards for Women in Business

Posted on Nov 20 2014 by

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run.

Everyone has loyalty campaigns, but few get the data right

Posted on Nov 19 2014 by

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can provide.

5 key holiday marketing trends and predictions

Posted on Nov 18 2014 by

Global study reveals holiday marketing trends and predictions that can help enhance your holiday campaigns.

#HolidayHotSheet: Winning email offers and hot products

Posted on Nov 14 2014 by

This week we look at subject line keywords, winning email offers and the hottest holiday product searches.

The Internet of Things is heading mainstream this holiday season

Posted on Nov 13 2014 by

Searches for smart devices and everyday smart objects are on the rise. Learn who’s behind the growing interest in the Internet of Things this holiday.

As debate rages, some brands go in-house to protect first-party data

Posted on Nov 12 2014 by

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth.