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Tapad’s TV analytics solutions now include premium national cable inventory– Travelocity asserts industry need, praises partnership — NEW YORK, February 28, 2017 — Tapad,...

February 28, 2017 by Experian Marketing Services

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

February 14, 2017 by Experian Marketing Services

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

February 8, 2017 by Experian Marketing Services

Dextro clients to achieve increased accuracy in cross-device consumer measurement and engagement NEW YORK, Feb. 6, 2017 /PRNewswire/ — Dextro Analytics, a pure play...

February 6, 2017 by Experian Marketing Services

NEW YORK & LOS ANGELES / BUSINESS WIRE / Jan. 30, 2017– Tapad, part of Experian, and Rubicon Project (NYSE: RUBI) announced today a new...

January 30, 2017 by Experian Marketing Services

Tapad expands linear TV analytics solution, enabling optimal reach and frequency across TV and digital platforms NEW YORK, Jan. 24, 2017 /PRNewswire/ — Tapad, now...

January 24, 2017 by Experian Marketing Services

Personal skill development for marketers to foster a broader view of the industry is critical to marketing programs...

January 13, 2017 by Liz McLemore

Global Engineering Team Staffing Up New Oslo Hub; Nordic Operational Team Also Slated for Q1’17 NEW YORK, Jan. 11, 2017 /PRNewswire/ — Tapad, now a...

January 11, 2017 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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