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Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

July 8, 2021 by Michael Richardson, Manager of Analytical Delivery

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...

June 29, 2021 by Experian Marketing Services

Third-party cookies have been a crucial component in people-based advertising and digital identity. With Google’s recent announcement of delaying third-party cookie deprecation to 2024,...

May 28, 2021 by Klaudette Christensen, Chief Operating Officer of Experian Marketing Services

As today’s digital landscape gets more and more complicated there are more ways for brands to connect with users and drive purchases and more...

May 19, 2021 by Experian Marketing Services

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

May 14, 2021 by Experian Marketing Services

Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...

March 11, 2021 by Experian Marketing Services

It’s been over a year since Google announced they’d be deprecating the third-party cookie and in that time there’s been a major focus on...

February 24, 2021 by Experian Marketing Services

Tapad launches global privacy-safe solution to provide continuity in the absence of third-party cookies Switchboard, a module within The Tapad Graph, will connect emerging...

February 9, 2021 by Experian Marketing Services

Adapt with Tapad, a part of Experian Leading browsers have made public announcements and technical deployments to reduce the digital advertising accessibility of third-party...

February 9, 2021 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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