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2022 was a year of adjustment.Consumers adjusted to a post-pandemic world and returned to pre-pandemic shopping behaviors. Consumers adjusted their budgets as the price...

December 20, 2022 by Experian Marketing Services

Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...

October 31, 2022 by Experian Marketing Services

Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....

October 17, 2022 by Experian Marketing Services

Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...

October 11, 2022 by Experian Marketing Services

As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...

September 19, 2022 by Experian Marketing Services

We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...

September 6, 2022 by Experian Marketing Services

While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...

August 23, 2022 by Experian Marketing Services

Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...

August 9, 2022 by Experian Marketing Services

Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...

May 4, 2022 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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