Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...
What marketers need in order to lay the groundwork for success in their online advertising...
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to...
With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching f......
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....