Understanding your customer

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Blind Item Who Is Turning over a new leaf...

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Reaching the Female microdemographics...

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Book review predictability irrational by Dan Ariely...

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Know your Personas Shades of Green...

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July Unemployment Numbers (U.S.) – Calling All Economi...

When I’m not crunching the latest numbers on search engines or predicting winners of American Idol, one of my pastimes (and perhaps the reason for my reputation as a data geek) is correlating Hitwise data with economic indicators. When I started with Hitwise in 2004, I had an idea:...

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MySpace Moves Into #1 Position for all Internet Sites...

Today Hitwise issued a press release reporting that for the first time, www.myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace’s growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet...

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PhotoBucket Leads Photo Sharing Sites; Flickr at #6...

In the SF tech bubble that I live in, most of the talk about photo sites has been centered on Flickr. In fact, you could get the impression from most people I meet that Flickr is the ONLY site at which you can share and store photos. Examination of...

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Google Properties – Understanding the Breakdown...

Leveraging the custom category capability of Hitwise, I’ve created a category of the top 20 Google domains in order to understand the popularity of Google’s varied services. The table below details the percentage market share that each property accounts for in relation to all visits to the top 20...

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Gas Prices Redux...

As gas prices inched closer to the $3.00 barrier broken last September, I thought it would be a good idea to refresh some old charts and create a new chart that would shed light on how gas prices affect consumer confidence and interest in more efficient modes of transportation....

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