Time to fine-tune your holiday display ad campaigns

Posted on Oct 05 2011 by

A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011. But consumer spending trends and behaviors are constantly changing, Experian Digital Advertising has five tips you’ll need for the right strategy to optimize your media buying.

Lean in

Posted on Oct 03 2011 by

The marketing industry is experiencing this kind of change today. The shift to cross channel marketing is a huge curve for companies to go through. Those that have leaned into the curve are seeing huge success while those that have resisted the momentum are struggling to keep up.

Holiday email volume to increase 20% this season

Posted on Oct 03 2011 by

You probably don’t need a crystal ball to know that this year, holiday email will grow. A lot. Experian Marketing Services’ CheetahMail predicts holiday email volume to increase up to 20 percent over last year. That’s a ton of email! We have seen volume increases of over 20% for both Q1 2011 and Q2 2011 […]

Mobile marketing trends

Posted on Sep 29 2011 by

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies are also offering their own phone apps so customers can search for product information and deals on the go.

Thinking of including unusual discounts in emails? It might be best to keep it simple

Posted on Sep 29 2011 by

If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’, ‘Our weekly deal 71% off of […]

Top five flash sales tips

Posted on Sep 22 2011 by

Flash Sales are all the rage in email marketing right now — engaging customers more than most other types of sales and promotions. The number of daily deal companies continues to increase and traffic to Flash Sales websites increased more than 128 percent in June 2011 over June of last year according to Experian Hitwise. Flash Sales are more than timely offers.

Gone in 7 seconds

Posted on Sep 21 2011 by

Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability first and the creative second are stealing market share and increasing their conversion rates. By understanding your visitors you can develop strategic messaging and site layouts tailored to the different segments within you visitor universe.

AllPosters.com emails have arrived

Posted on Sep 06 2011 by

I’d like to share a short story about gmail, email, and deliverability success… Allposters.com (one of three Art.com brands) recently realized that a percentage (56%) of their Gmail subscribers were not receiving emails in their inbox. Working with their Email Service Provider (Experian CheetahMail ) Account team, they identified and implemented a series of initiatives […]

Becoming part of the conversation – getting started in social media

Posted on Sep 02 2011 by

The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the different tools – Facebook, Twitter, Tweetdeck, LinkedIn, WordPress, YouTube etc.

How to choose a partner…

Posted on Aug 26 2011 by

Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your risk.